msb-0199 A Slender Glass Thread (part "trois":-)

msb-0199 A Slender Glass Thread (part "trois":-)

Feedback comes first, so...

I'm back to the essay form to continue, yet again, what I'd kept up with in the previous episode.

No more begging for co-podcasters in French or German. I think I'll give it a rest until the shows roll over in iTunes. They know how to reach me: charles (at) MSBPodcast.com.

In the meantime, I'll continue doing this 'cast for the English listening audience, and on the blog for the readership.

---- "Bright Idea" by: "Superbeing" http://www.superbeingmusic.com/

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: charles at MSBPodcast.com

And could someone write a review of this podcast on iTunes [ http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=120932170 ] You can just select the link and scroll down the iTunes page to "Customer Reviews"

---- "Idea Gone" by: "Rayko/KRB" http://www.raykokrb.com/

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at) MSBPodcast.com

---- "Idealist" by: "Oswald" http://www.oswaldtheband.com/

"Thesis:"

MSBPodcast is an unusual media phenomenon because it turns sideways the usual metrics by which media are measured.

Its not tied to any geographic location. National boundaries mean very little to the podcast or to the podcasters involved.

Its not tied to any specific linguistic grouping, though each podcaster is responsible for responding to the needs of the linguistic group to which that podcaster belongs.

---- "What's The Big Idea" by: "8stops7" http://8stops7fanclub.com/

"Synthesis:"

The thing you eventually notice when you're blogging or when you're podcasting is that your readership or audience is truly international.

Readership or audience response can come from literally anywhere that people have an internet connection.

That is as much a problem as it presents an opportunity.

The problem is that there is no model economic model which deals with anything that doesn't respect the artificial boundaries called nations.

Nations separate people from one another and divide them with nothing more than lines on a map. (Nations should be based on more than the the negotiated whims of an ancient power elite. The rules of the United Nations are primarily dedicated to the maintenance of those boundaries, often in the face of common sense. [Iraq was created in the early twentieth century from the remnants of the Ottoman empire, slicing across three main ethnic boundaries {Kurdish, Sunni and Shiite (sound familiar?)} and utterly ignoring the smaller boundaries of several other groups.] The only reason for the initial existence of Lebanon [or for Vietnam,] is the French love for beach-front property.)

The opportunity is that, while there aren't yet a series of laws for dealing with podcast, there are international laws and bodies drawn up to deal with things like commerce. (Regardless of how flawed the individual nations might be.)

The metrics by which traditional media are measured, (which are a mixture of time-on-air, the time of day, a transmitters range audience and audience share, [population living under the potential range of the transmitters,] depend on several factors which are at best guess-timates) don't really provide realistic figures; they are merely best-guess figures.

The metrics of internet advertising over the medium of podcasting are fundamentally different because they are not limited by a transmitter. They are based on actual message delivery.

They are international in nature, going anywhere there's a phone line or a cable connection.

The only boundary they really respect is one of language (and most people on this planet speak more than one [sorry my American readers/listeners, but its true,] while they favor one, they can understand more.)

English is spoken or at least understood in places all over the world.

Portuguese is spoken wherever the Portuguese sailed (which explains Brazil and the Philippines.)

Spanish is spoken wherever the Spanish conquered (which explains Central America and the rest of South America.)

Dutch is spoken wherever the Netherlands had influence (like South Africa)

French is spoken wherever they had beaches.

Russian is spoken wherever they extended their influence.

Arabic is spoken wherever they extended their influence as well.

Chinese is a special case because they had an ideographic alphabet so that you didn't have to speak it to write it, (just years of training in calligraphy :-)

There are literally thousands of sub-groupings we could make along linguistic lines and the range wherever people went, for whatever their reasons, cut up any map into a crazy patch-work quilt of overlaid material.

That is the "reality" of where we are and what we find ourselves doing.

MSers have an opportunity to exploit the internet and the possibility of doing so because people often use many languages to express themselves and that overlap in the linguistic crazy quilt offers us the means to do so.

---- "No Idea" by: "ericP" http://ericp.dyndns.org/

"Conclusion:"


MSBPodcast is an unusual media phenomenon because it turns sideways the usual metrics by which media are measured.

Its not tied to any geographic location. National boundaries mean very little to the podcast or to the podcasters involved.

Its not tied to any specific linguistic grouping, though each podcaster is responsible for responding to the needs of the linguistic group to which that podcaster belongs.

Instead of imposing some constraints on the advertisers, MSBPodcast.com uses a reactive model which charges the advertisers per download, instead of charging them on some illusory audience share.

There is more that was touched on in the synthesis but those topics will have to wait for their own mini-essays.

---- "File This Under 'Great Ideas At The Time'" by: "Divide The Day" http://www.plutorecords.com/

Outro