Monday, March 02, 2009

msb-0352 Lets see how this helps

msb-0352 Lets see how this helps.


Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.


I have a quick and easy, painless and not too figgin' nosy customer survey that I really, really, really need you to go and fill out.

You can go to my podcast "page" [ ], click on the button on the left hand side of the page and anonymously answer a few simple questions.

I really need this.


Feedback comes first, so...

Well I am much calmer this week. (Yes, I think the msb podcasts are becoming a weekly features, mixed in with the disability show, the thyme warp and peak oil podcasts.)

I'm too old, too sick, too tired and too wise to put up with the intersine warfare otherwise known office politics sucking the joy out of my life.

I left the kids to it. If they think it important and worth keeping score, I wish them luck.

But I've noticed that they're no different from their 'rents, when all they know how to do is say "you can't" "you shouldn't" and "Don't".

Life belongs to those who seize it.

The nay sayers just hold smoke.

You can make any case you want for not spending the trifling sums, and argue 'till the cows come home, but I'm podcasting to a whole bunch of people and they're not.

One of us is smart, and ... Well, you can finish that sentence yourselves.

---- "Water From The Well" by: "Bill Kahler"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop us an email: "charles at"

---- "another farewell" by: "carmichael"

Feed Me comes third, so...

I am not even bothering anymore.

These shows are my gift to you.

Enjoy my demented rantings.

---- "The Well" by: "Soma Sonic"


I'm sitting here still feeling the loss of my mother.

We had to open up a safe deposit box that we've since discoveredthat she still owned when she'd gone into a home. (A polite euphemism for "we parked her somewhere safe until the inevitable". [I don't kid myself, I was a horrible son, but I was the son she raised me to be.])

Its depressing and my eyes are almost watering.

Its been months since she died but the strange sense of forever being cut adrift on a wider sea still makes it hard for me to breathe.

I am my mother's son after all...

But that's not what the topic of the next few (2) shows are going to be about.

These shows concern venture capitalism.

---- "Everything Is Swell In Weehawken" by: "Jim Testa


Its very strange the attachments we form and the ties that we bind ourselves up in.

When we techies get in bed with venture capitalists we are basically signaling that "they", meaning the venture capitalists, can make a lot of money in this podcasting racket.

But podcasting is not a place with broad base appeal by definition.

Oh it might be enough for me to make a living, eventually, but I'm hardly going to be selling beer to the masses. (Ok ... "Pacifico Clara" which is a great tasting beer, and I'd say that even if they paid me. [In fact, I've got in touch with them to tell them about podcasting.])

By definition, its a place where a lot of work is going to go into supporting a few podcasters for small, but quite measurable, results.

I'm no Leo Laporte with thousands of fans who tune into the podcasts and swamp the sponsor's sites with click-throughs.

Actually with the .m4a formatted files I use for these shows, I can take you to a specific web page in your browser or even launch your email client to possibly send an email to whoever would like you to send them a email.

Its really connected and it works with iTunes on Macs, on PCs, it works with iPhones, iPod Touches and it can even give you more information on a lowly stand-alone iPod.

If you're a musician, its great that I could bring you to a web site where you could buy the tune your hearing.

If I'm discussing something, I can put links to web pages filled with more information on the topic.

If I'm mentioning a product, I can put links to that too.

---- "Well Run Dry" by: "Juneteenth"


No, venture capitalists won't take any notice of podcasting because they don't see the ROI in it for them.

But podcasts are for a self-selecting audience, tailor made for makers of anything, producers of anything, that serves the audience's constellation of needs, people who want the answer to the old conundrum of not being able to advertise in print because its too expensive when they can even find a magazine that fit their demographic.

The "newspaper death watch" site is just filled with opportunities.

The print version of the "Bataan Death March" happening right now is the inevitable consequence of companies establishing their presence on the web and being able to eschew print advertising.

That tells me that their rates of return on the web are acceptable when compared to print advertising.

Not great ROI, but acceptable at getting the word out, (something where podcasting could/should/would help,) and with answering their customers and potential customers in ways that print media advertising never could.

Say goodbye print.

---- "TREAT YOU WELL" by: "steph"



Theme and 'incidental music' from:
by: "Guy David",
no album,
via personal contract

Song list

"Water From The Well"
by: "Bill Kahler"
album: "none"

"another farewell"
by: "carmichael"
album: "none"

"The Well"
by: "Soma Sonic"
album: "none"

"Everything Is Swell In Weehawken"
by: "Jim Testa"
album: "none"

"Well Run Dry"
by: "Juneteenth"
album: "none"

by: "steph"
album: "none"


Photo Credits:

All images, synchronized with the songs, are of the artists and come via except when they aren't. :-)



go to by books page at



Guy David - intro & theme



iTunes link to download this show

Multiple Sclerosis Blog

This podcast:

The Ouch Podcast


You can leave me comments of the episode at // or

email me at charles (at)


Anonymous said...

Interesting content.

Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.

Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.

Charles-A. Rovira said...

The problem is that print divides the target demographic geographically / topographically as opposed to topologically.

Topography is an extensive and expensive real world barrier which is very difficult to get over/cut across. Topology is the normal situation on the web.

I respect your evaluation on your business model, but print and distribution of physical media is enormously more expensive than using the web.

I can afford to use the web. I can't afford to use print.

I know. I have tried.

While the initial results on my podcast audience size were impressive, and I have managed to hang onto some of the people who joined then, 85% of my listeners just stumble upon my show from the web and a good many of them do come back. (I use the IP addresses to check who's downloading the shows as well as Google Analytics to give me a breakdown by other metrics.)

I ran some ads in Inside MS, (now Momentum,) but the returns on that investment were not as good as using Twitter, Skype, my blogs and getting my message out anyway I could by interviewing people.

People like Hillary Rubin, the folks at Teva Pharmaceutical (who are trying out an oral treatment instead of the usual injectables,) authors, people with other disabilities and so on.