msb-0326 Fundamental Changes

msb-0326 Fundamental Changes

Pink Floyd - Money
..

intro

Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.

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I have a quick and easy, painless and not too figgin' nosy customer survey that I really, really, really need you to go and fill out.

You can go to my podcast "page" [ http://www.msbpodcast.com ], click on the button on the left hand side of the page and anonymously answer a few simple questions.

I really need this.

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Feedback comes first, so...

Only an idiot repeats the same actions expecting different results.

I am many things but I am not an idiot. :-)

I will be making changes to my web site because of what you people are "actually doing there" not because of what I "thought" you should be doing there.

The podcast itself is fine and attracting a fine audience given the demographic constraints (MSers have none so I can't claim to attract "single males between 18 and 34 who are into electronic gadgets and beer" (the "low hanging fruit" that Wizzard Media is currently after.)

I just need to grow the audience by a few orders of magnitude. [sigh] I'm always of two minds about that. Yes, its definitely a reachable goal and I cheer myself up by telling myself that I don't need a single newly diagnosed person to "grow the audience".

---- "Money" by: "the undisputed heavyweights" http://betterthanelvis.com/

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop us an email: "charles at MSBPodcast.com"

---- "Money" by: "AbaNDa SHAKE" http://www.myspace.com/abandashake

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send us an email at: "charles (at) MSBPodcast.com"

---- "Money" by: "Tems" http://www.tems.org.uk/

"Thesis:"

As I said last Friday, I have had a meeting with the sales person at "Wizzard Media".

It was an great lunch, a productive session and I will drag them kicking and screaming into the twenty first century. (Blog rolls are so nineten-ninety-nine.)

---- "Money" by: "The RedLine" http://www.theredlinerocks.com/

"Synthesis:"

Analisys of my stats have revealed that the vast majority of you are coming to the web site from a variety of means and "staying there" for the music.

For all I know, you're utterly ignoring what I have to say but you're playing the music.

Given the current diference between the number of "seekers" and the number of downloaders, a lot of you are grazing all over the place (which screws with my CPM estimates for individual advertising campaigns unless [you just knew there was an unless {didn't'cha?}] I get rid of the current blog rolling user interface.

Instead I plan to use a wiki to give you all the access you want, however you want it, but it will also let me take advantage of the fact that you're "staying put" because of the tunes. (Some of you are using this show as an internet radio and playing it all day long instead of a regular radio while you surf, probably or possibly while you work.)

On average, one visitor plays 10 shows, that works out to five hours per daily visit. (Of course some of you don'w and the visit is over within minutes.)

Nothing has to change on the podcast. Its still going to be six tunes chosen around the "theme du jour" and me blathering on in between the tunes.

It would be nice if I could run an ad in there, but frankly I doubt it because the meeting was about what the current clients of "Wizzard Media" are currently asking for (which is screen real-estate in banner ads,) and which doesnt do a thing for podcasting but will make my idea of using a wiki a lot more attractive to advertisers and ad agencies.

These people are way, way, way behind on the curve on this.

Gawd people.

Its on-demand audio over the internet.

How difficult can that be to understand? Jeez...

It can have images. It can have hot-links so click-through advertising can work too.

And we should stay out of each other's faces while we do business...

---- "money" by: "peter, bjorn and john" http://www.wichita-recordings.com/

"Conclusion:"

Only a fool struggles with reality and my mother didn't raise a fool.

My business model for CPM just doesn't work worth crap.

There just aren't enough of you coming to my site for it to work.

I'd need "thousands" of MSers coming by everyday and that's just too depressing to comtemplate.

That's why I'm offering to make the connection between the parties without needing to make all that annoying and ultimately counter-productive noise (And "noise" is "anything" you "don't" wana hear.)

---- "Money" by: "Theory in Motion" http://www.myspace.com/theoryinmotion

Outro