msb-0122 What's going on here?

msb-0122 What's going on here?

Intro

"Eh! Les Francophones. L'offre est encore ouverte. Je sais que vous venez a mon site et/ou a mon podcast. Voudrier vous faire des podcast en Francais? Je peut vous aider a en faire si je pourais le distribuer. Envoyez moi un courriel: charles a MSBPodcast.com"

"Sprechen Sie Deutsches? Das Angebot ist noch gut."

---- "Making Me Nervous" by: "Brad Sucks" http://www.bradsucks.net/

Feedback comes first, so...

I've had some from the Netherland and it may come to pass, but the next language to be covered by MSBPodcast may be Dutch, not French or German, (not yet anyway. :-)

Homer is working on getting his podcast in Greek up and running. He's setting it up carefully and building himself a work-flow suited to his own circumstances, lifestyle and equipment.

I'm still waiting on my passport. I'll be able to go to Canada and visit my aging mother (and get back into the 'States. So much for the US and Canada sharing "the longest undefended border on the planet." A Green Card is no longer enough to get back into the country, hence the need for a passport.)

I'm also shortly going to be doing shows "from away" as I gad about the planet for my day job. (Yeah, as I predicted, my career as an object-oriented programmer and project manager did indeed come to an end, but I found something new and I'm loving it. Lets hope it loves me back.)

---- "Biodiesel Willie" by: "2012AM" http://www.2012am.com/

Feed Forward comes next, so...

Nobody's got back to me with anything to share with you so lets just go on.

---- "Back Into Me by: "2012AM" http://www.2012am.com/

Feed Me! come third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at) MSBPodcast.com

---- "2012" by: "2012AM" http://www.2012am.com/

Main Topic: What's going on here?

Just so people don't accuse me of having any hidden agenda, I am going to explain what's has been happening and what ideas have been percolating in my head as a result of some feedback and some epiphanies along the way.

The feedback has been extremely good, even when its been extremely negative. Positive feedback is how electrical circuits get destroyed so negative feedback is actually much better for me, and for the show. (I have one person I suspect I will never meet because there would have to be an awkward silence between us. I also have another person I simply don't want to meet because he's a total dick-head and it would be a waste of my time. I only argue when there's a point to it.)

The epiphanies are few but they are "choice".

The first comes from a promotion that came from "Acura" when they were running a promotion with PodShow.

I saw how the broadcast advertising model needed to change to merge with the internet ad model.

It was much better to host an ad on my own server and charge the advertisers when and only when they got "a hit." Since I could segregate ad content, I could measure the number of hits and send them (either to an ad agency or directly to a client,) the bill for guaranteed hits, for a billing period.

I could then also charge a lower CPM (Cost Per Thousand) rate for "reminder ads" on my shows' content for reminding the audience of an ad and providing a link to it.

---- "La Fin Du Monde-Neo Mix" by: "2012AM" http://www.2012am.com/

Main Topic, part "deux":

My second epiphany came later when I suddenly discovered, through the intermediation of the NeoWorks [ http://www.neoworx.net/] applets on my sites, that MS (and by extension all of health care,) was truly an multi-national problem and needed a multi-national, multi-cultural, multi-linguistic approach.

The multi-national coverage was guaranteed by the spread, the depth and the breadth of the internet.

That left the multi-cultural, multi-linguistic coverage problems. I remembered a show I had watched on PBS [ http://www.pbs.org/ ] where they had large multi-national corporations all communicating across national, cultural and linguistic borders by using "English" as a "Lingua-Franca" common lowest denominator and handling specific common languages and culrures locally.

I decided to open up the MSBPodcast.com site to others so that it would act as the common point of congregation, a common site, for podcasts for MSers to address whatever they wanted to "in their own language".

And the advertising model I had built would be able to handle it efficiently and at the lowest cost for the advertisers.

Using the internet to distribute content internationally, but extremely selectively, would enable the kind of laser-sharp focus that was not being handled by any kind of broadcast model where we MSers (0.0833% of the general population) don't even rank up to the level of "statistical noise." (5% of the general population.)

Because my focus is MS and MSers, and we can have shows on anything MSers want to talk about, in any language they choose, in any language they speak, and provide them with a rallying point to put their shows out there, and incidentally, should any advertisers choose that language, they would be able to.

That leaves the problem of laser like focus on the geographic distribution for specific events, like a given city's race for MS, walk for MS, read-a-thon for MS, whatever, or a given city's conferences for which reminder ads for which can be selectively distributed by Kiptronics as appends to the shows, with links to the specific ads on my site if required.

---- "Sick as a Dog" by: "Brad Sucks" http://www.bradsucks.net/

Like my promo by "Don Lafontaine" said:

"In a world where disability strikes 10 per cent of the population,
only one man has the guts to take on the powers that be,
and raise his voice in a challenge to media demagoguery
and the tyranny of the mass market.

That man is Charles Rovira and he can be heard at MSBPodcast.com."

Outro