Friday, November 02, 2007

msb-0219 Welcome Momentum Readers

msb-0219 Welcome Momentum Readers

intro

Feedback comes first, so...

Welcome Momentum Readers.

Here's hoping I get some comments and feedback from you over the coming days, weeks, months, quarters, years and decades. (OhMyGod... Can you imagine me doing this twenty years from now? ... I hope the podcast's outgrown me by then and I am well retired by then.)

For now, welcome.

---- "Welcome To Ibiza" by: "DJ NEXUS" http://www.myspace.com/djnexus242

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: charles at MSBPodcast.com

And I would apreciate if someone could write a review of this podcast on iTunes [ http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=120932170 ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Welcome, Ghosts" by: "Explosions In The Sky" http://www.explosionsinthesky.com/

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at) MSBPodcast.com

---- "Welcome In Your Home" by: "Doug Macleod" http://www.black-and-tan.com/

"Thesis:"

The world "needs" podcasting in order to redress the omission of 15% of the world's population from the mass media.

I refer to the percentage of the world which the World Health Organization, the WHO, considers disabled.

Since MSers represent only 0.0833% or only 1 in 1,200 of the population of the world, we are simply too few to attract any attention.

That's the tyranny of democracy and the tyranny of demographics when viewed along traditional media lines.

If the 15% can barely get a mention in the media, except as some local human interest story on the news, (making for a real 15 seconds of fame, to be forgotten as soon as the next feature flits onto the screen,) what chance do we MSers, 180-th of the 15%, have of getting media representation?

Luckily, I happen to be living in the 'States, a republic where mammon is god, king and general.

There is plenty of capacity for our messages on the shining fiber that binds the world's commerce together.

---- "Welcome Home" by: "Andrew Thomas" http://www.astreetproductions.com/weblog/music

"Synthesis:"

Podcasting turns media bull into objective truth.

In a world of scarcity, we're screwed, blued and tattooed.

But bandwidth is "not" a scarce resource in podcasting. (Oh, "ComCast" would be killing me if I was "depending" on their bandwidth from my machine to upload the shows, but they're at best [at worst?] a very minor inconvenience with their throttling 1KB per second that I'm uploading my podcast. [They're doing their best to reduce everybody to consumers sucking on their pipe for our TV, but the content leaves a lot to be desired.] Basically I don't care. As long as MSers can download the episodes from LibSyn or PodShow, I don't care.)

Likewise, podcasting, with its reliance in web discovery through Google-ing, is slipping in under the radar of the media conglomerates, who are still thinking that the world requires transmitters and requires us to be sitting in front of our TVs so their job of gathering ad metrics can stay obfuscated and mysterious. (I operate on real metrics of real downloads to real members of my real audience who watch the ad when they're good and ready, not some nebulous market share of people who may or may not be paying attention at that very moment. [That's just so friggin' bogus.])

What I've realized, like Paul of Tarsus struck blind on the road to Damascus, is that I can stand the entire concepts of marketing on the web on their ear and track the truth about what IP address downloaded what ad (and if they went to the trouble of downloading it, I can assume that they read/listened/watched it. [I don't charge for multiple downloads to the same IP address so the advertisers can't get screwed like they might with Google ad loading techniques.])

I can deal with the truth.

Its the nebulous lies that I find a bitch.

---- "Welcome To Cairo Street" by: "Jim Fidler" http://www.jimfidler.com/

"Conclusion:"

Welcome "Momentum" readers to the fractious world of podcasting.

I'm Charles-A. and I intend to be your temporary distraction, bringing you relief from the dread world of diagnoses, relapses, doctor's visits, MRIs, tremors, non-cooperating legs, arms, eyes or any other thing that we can no longer take fore granted.

That's the plan a anyway.

I hope you like the indie music I pick because the RIAA and ASCAP/BMI are rapacious and litigious. They would shut me down in a minute if I played any music, (nah, I should refer to it like they think of it, as content, [they don't think of it as music and if you look at what they've done to it, they're right,] [so if I played...]) any content from the folks they represent.

When I can get some MS related advertisers, I will even bring you news from the makers of MS related drugs, therapies, goods and services. All the stuff that never get any air time.

Why you ask?

Because its MS and I'm an MSer.

MS only hits 0.0833% or one in twelve hundred of the population and when 15% of the population can't get any air time (except maybe for the arrogant bastard, Dr. House, or some action figure pseudo-hero's tragic "girlfriend of this episode") you just know we're not getting "any" coverage from the media.

Well, guess what?

Here on the internet, MSers can make up 100% of this podcast's audience.

Who else would check out this podcast? Britney wannabes? I don't think so?

So welcome "Momentum" readers.

Welcome to the neuro ward.

---- "Welcome To The Mess" by: "THE LIVINGSTONS" http://www.thelivingstonsrock.com/

Outro

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