Wednesday, November 14, 2007

msb-0224 Radio People

msb-0224 Radio People


Feedback comes first, so...

There's about to be some changes around the cast and the various blogs I maintain in order to generate some income.

I've got the donation button on the podcast web page(s) of course where you can give me however much you want. I'm about to make thay even more attractive by becoming a non-profit so that I can give tax-receipts to anybody who donates. If you give me any money through PayPal, you'll get a receipt to count as a charitable donation on your US taxes.

I am still offering some merchandise through CafePress to anybody who wants to carry the MSBPodcast cats on a hoodie or sweatshirt or cap or mug.

I'm about to make the links to Amazon "hot" to make some money from the book and other things I review through an associate program.

I going to offer my services as a podcaster available to anybody who wants to get into the new media.

I've also got a few other ideas to generate revenue.

---- "I, Radio" by: "zoolab"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: charles at

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Radio Sundance" by: "Tragedy Kings"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at)

---- "Radio **Single**" by: "Big Bang Radio"


Radio People are "animals like us". [ ]

But they are tied to a medium which utterly ignores them, (apart from those fake call-in shows that pretend to give crap away to the n-th listener on the line. [I remember one girl friend I had when I was young who used to answer the phone "I listen to {radio call letters}. I was delighted because anyone who was that young and naive was likely to give me a {expletive deleted}-job at the drop of a hat {and a zipper.}])

For the most part, the people don't care because they don't believe that they have anything intelligent to say, and for the most part, the radio stations don't believe so either, (how else could they treat them so cavalierly?)

---- "My Radio" by: "Bill Janovitz & Crown Victoria"


I'm not exactly criticizing the Radio People out there and I'm not exactly criticizing the radio stations/CD rotation followers out there.

Its just that I don't cut them any slack.

The mass media out there are in existence for one thing only: to maximize profits for the share holders.

Its the tyranny of demographics.

The worst part is that in reducing the audience to whatever they can sell to an advertiser, they are inevitably reducing the very demographics that they depend on.

If you're aren't a beer drinker, an SUV driver (uh, actually I can't think of another "or" here,) sports hold very little interest for you.

Well sports might have some interest for you but you don't hold any interest for the advertisers.

You, the audience, have been reduced and your numbers have been crunched to be packaged to the highest bidder, which is , of course, the automotive industry, since they take in the most money in this economy.

---- "Radio People" by: "Shadow Circus"


The delusions that broadcasters pull off is that they are necessary.

Ever had a show that you liked that got pulled of the air. Did you really need that?

Ever watch a show so filled with ads that it ruined the continuity of the story? Did you really need that?

Ever watch a show so filled with ads that they all crowded themselves from your consciousness? Did you really need that?

Now more to the point, did the advertisers really need that?

Now there's a new game in town: podcasting.

Content that you want, when you want it, where you want it, as often as you want it, as long as you want it...

Even the ads are their own separate 'casts. As long as the advertisers want,
and that you downl load as you want it, when you want it, where you want it, as often as you want it, as long as you want it...

Now try and watch "Numb3rs" again off the networks knowing that they don't care if you live or die. You're less than a statistic to them. You're a statistic about a target demographic.

---- "Cynical Radio" by: "Love = Action"



mdmhvonpa said...

"If you're aren't a beer drinker, an SUV driver (uh, actually I can't think of another "or" here,) sports hold very little interest for you."

HEY NOW! Umm, I do drink beer ... micro-brew though ... and I would like to drive an suv ... or a truck ... and yeah, Sports does not turn my head unless you count the tail-gate party ... nevermind.

Charles-A. Rovira said...

See, see. Just proves my point. :-)

The big media companies reduce their reader-/listener-/viewer-ship to target demographics and they have to charge so much money to maintain the growth curve that the can only provide with fewer and fewer products.

And that very process of audience reduction means that they are cutting their own throat instead of just getting a nice close shave.

(There's more on this in the next episode.)