Friday, November 23, 2007

msb-0228 Swarm Behavior

msb-0228 Swarm Behavior


Feedback comes first, so...

I'm writing so fast and furiously that nothing has a chance to come in, though the email channel is being monitored. (God helps those who help themselves, and brother, I'm helping myself. [I actually fell great. I feel free. I feel like the world is my oyster and that I can accomplish my ultimate goals. I feel almost euphoric. {And no, its not a symptom of this disease... I really feel this good.}] :-)

I am writing, selecting and melding music to create a message that I feel is important.

And my climbing stats seem to bear out my thoughts about a real hunger out there for information that otherwise gets completely ignored by the media offered with entertainment and music.

Opinion delivered with humor and "sans"a cudgel to club people into insensibility seems the way to reach MSers; not baffling them with facts to mask the mystery that is MS.

---- "Worm food" by: "Ruth Theodore"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: charles at

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Wormhole Wipeout" by: "The Tsunami Experiment"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at)

---- "Wormhole" by: "Specimen 37"


The ad that I ran in Momentum really worked.

MSers all over the country, which make up an extremely computer savvy bunch of people, are finding my 'casts and uploading the episodes in the thousands, not thousand but thousands.

(Maybe I'll even be successful with the business model I see for these kinds of boutique disease 'casts and be able to feed myself while putting out these shows and I'll be able to continue them into the future.)

There is a fascinating behavioral model which was alluded to in an article [ ] about the findings of "Dr. Couzin, a mathematical biologist at Princeton University and the University of Oxford".

It was concerned with leaders and followers and with the very simple rules that determine the choices we as individuals make to be at one time leaders and at other times to be followers, (sometimes the difference being the time it takes to shift our attention to be either and both.)

---- "Night Worm" by: "Ardent Octopus"


The decisions being made are often extremely simple yet have enormous ramifications, life and death in all kinds of situations.

Birds flock, fish school, insects swarm, mammals migrate and humans ... "vote".

Of course we vote, (when we can, [even if it often feels like deciding between "heart attack or cancer".])

While the effects of group behavior in the animal kingdom fill naturalists' notebooks, the effects of the same type of behavior in humans fills the cemeteries.

The behavior of "attraction versus avoidance" occurring in well delineated nested spheres (like the concept of "personal space",) doesn't translate too well to more complex decision making processes.

I could make some comments about a majority of people's driving accidents being violations of personal space due to a failure to properly set and respect three dimensional space limits, "somatic limits", between individuals, extended to their cars, but it so obvious, I won't get into it, (at least not this time. :-)

Which brings me to voting.

What do we vote on exactly?

A poor choice between heart attack and cancer? Otherwise known as the tyranny of democracy, (politics' "push side") reflected in the tyranny of demographics (the candidates "pull side").

I don't expect to change the situation. They've got the numbers on their side.

MSers represent 0.0833% of the population.

Handicapped people of all stripes represent 15% of the population and they can't get a mention in the campaign speeches.

We don't even stand a chance against the disabled if you go by "broadcast rules."

But "broadcast rules" don't apply to podcasting.

They don't apply to "any" internet commerce.

With some advertising, (like with "Google" and "Momentum" [which I must admit has proved much more effective because its so focused to start with,]) MSers can set up their own subset where "they" are in the majority.

To be honest, any sub-mainstream group can and should get in on the podcasting phenomenon.

(Okay, I'm offering. Need help or just need information? I can help, (specially as a consultant.])

---- "Wormwood" by: "Blame It On Society"


It might seem like quite a reach to go from reading at article in the New York Times to offering my services to help set up any group as a podcaster, but its really not.

Its a way for MSers, or any small group, to set their own parameters for swarming.

The cohesion afforded us by the internet can overcome paradoxical division imposed on us by the tyranny of demographics and democracy.

I'm not "anti democracy", but I choose to find a way around it when its "anti me!"

There times and places for "winner take all" rules and there are times and places, like when you're stuck in a neuro ward, when democracy is just another dumb idea.

---- "WORM" by: "Jeff Mallon"


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