Friday, November 16, 2007

msb-0225 Radio Person

msb-0225 Radio Person


Feedback comes first, so...

Okay, I've noticed from my stats that new listeners have been going to my old podcasts from the first (February, 2006) to last. (How could I fail to.)

I would ask that listeners go from the top of the list to the end because I've changed a lot since those early days.

Speaking of stats; they're now changing so fast that I'm frankly astonished. I will stop mentioning them except something truly wondrous happens.

---- "Leaving" by: "Mike Borgia"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: charles at

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Leaving Town Blues" by: "Matt Thorpe"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at)

---- "Leaving Paradise" by: "Mean Gene Kelton and The Die Hards"


After my last post "msb-0224 Radio People" I've decided to focus, not on the audience, but on what's happening to the few remaining broadcasters after media consolidation that is taking the plural out of the medium.

Now this doesn't affect me, or even what I particularly want.

Frankly I wish the media conglomerates, the Rupert Murdochs and who ever is heading up CNN, Time-Warner, ClearChannel and Infinity Broadcasting the best of luck and God speed to all they are trying to do with news-papers, radio and television news.

The sooner it happens, the sooner they control all broadcast, the sooner it becomes obvious to anybody with two brain cells rattling around under his NASCAR cap that he ain't getting "any" news from his home town, the sooner it will be the end for the "less than a hundred year old" flash in the pan that was mass media.

---- "My Baby is Leaving" by: "Roscoe Chenier"


Let me put on my "McLuhan Minion" hat on and tell you what I foresee, not in a hundred years, not in fifty years, not even in twenty or ten years.

Its easy to see five years into the future because it just requires the ability to see the two ships that are passing each other in the night.

The first ship, the HMS Titanic of traditional media, is sailing towards its "rendez-vous" with destiny.

Eventually there will be two or three big corporations owning all of the transmitters across the United States.

They will reduce the number of transmitters to the absolute minimum required to maintain their broadcasts, (of course they will be more vulnerable to any natural or man made disasters, but that won't matter, redundancy in accounting and HR terms just means its something to eliminate. [Accountants don't believe in paying for risk analysis either. {Their idea of risk analysis is more along the lines of "How long can we put off paying for this".}])

They will reduce the number of actual broadcasting centers to the absolute minimum required to maintain some content to intersperse in amongst the ads (the ratings or the quality of the shows don't matter, just look at "Reality Shows" [an utter oxymoronic name for the genre] that will soon will be filling the air waves, but you'll need to get really, really drunk first.)

The coverage of any locality other than the greater metropolitan center hosting the very very few broadcasting centers will be nil (New Orleans during and after Katrina anyone?)

Mass media has had such a short, less than one hundred years, history and it has covered itself with so much glory; featuring such luminaries as"Leni Reifenstahl" and the "Triumph of the Will" and every tin pot dictator thereafter who has tried to strangle it, all while trying to propagandize with it. (Everybody with a megaphone believes that what they have to say is actually worth hearing, likewise, everybody yelling anything believes that you "have to" hear them. So many pleas falling on deaf ears...)

And the cost of building and maintaining such a huge ship means that sailing aboard her is enormously expensive and needs enormous profits. Its is a ship sailing to bankruptcy as sure as the "Leviathan" sailed towards its re-christening as the "Great Eastern" (There are so many parallels to the names and circumstances that I'm positively cackling. :-)

The second ship is actually a whole armada of small vessels sailing around and through the wake of the HMS Titanic, darting swiftly over the waves and able to change course to whatever heading is required riding in the wake of the huge ship because the big ships need the ocean too.

Welcome to the internet boys.

You'll be the last to know what's happened.

---- "Nothing Wrong With Texas-that leaving wont fix" by: "Ernie Payne"


It is with delight that I am witnessing the fierce paroxysms of the mass media as they devour each other only to be left without prey of adequate size to feed their enormous bulk, while the gnats of the internet, the podcasters, become the dominant forms of life, able to survive any event, even as destructive as a "Chicxulub" impact.

Welcome to the internet boys.

What should we engrave on your tombs?

---- "Leaving Saigon" by: "Briareus"


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