Friday, February 15, 2008

msb-0261 Got to tidy up. Company's coming. :-)

msb-0261 Got to tidy up. Company's coming. :-)


Disclaimer! Disclaimer! Disclaimer!

MSB Podcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.


Feedback comes first, so...

Shauna is simply wonderful.

As you may have noticed, She's redone the "set pieces" of the podcast, like the "Feedback" segment, where I tell you who'd been in touch with me, the "Feed Forward" segment, asking you for your input and the "Feed Me" segment offering to spread the word about a product good or service related to MS. (But "not" for free. If these people expect to extract some financial benefit, we should do so as well.).

This way I won't have to put up with my own shaky voice. (Its just my body's that's episodically sick and struggles with sequelae. My mind is quite sound. [Advertisers have to see that I'm definitely "in for the duration" and that I can attract good voice-over talent. {And Shauna is definitely that. :-}])

Furthermore, it she finds me ads to run, she gets most of the money from running those ads. (Yeah... Sure... "From our mouthes to Gods ear", as the saying goes. :-)

She's in another country, but that doesn't matter.

The internet operates trans-nationally. That's why have listeners in over a hundred and twenty countries. Not a lot of them in each, the "one in twelve-hundred" demographic still applies, but they're there.

I wouldn't be surprised is she "could" charm somebody out there into a putting up a "no risk" ad on the server and the podcast download model. (Its only a $30 CPM, with an extremely focused M, but geographically, its really spread thin. I really think the first ones who are going to see the utility of advertising on this podcast are the drug manufacturers, when the have something new to announce to the world. [And they'll see that anything is "new" if you've never heard of it. {Like the newly diagnosed and those who have just had a relapse after a long time. (Like your's truly.}])

And while that is going on, "Je vais démarrer un podcast en Français pour les Francophone au Québec, en France, en Algerie, au Maroc, au Vietnam et tout partout ou-est-ce que l'internet se rend."

This podcast as reached English listeners all over the globe.

"Allons voir ce que je peut faire en Français"

---- "Road 2 Happiness" by: "Reed"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

---- "Happiness" by: "Bart Banana"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "I wish you happiness" by: "Leanne Bugat"


Its taking a long time for my flash of vision about the capabilities of niche podcasting over the internet, using the same internet for podcast discovery, to come to fruition.

But it "is" happening.

---- "Happiness and Love" by: "Jennifer and Bill"


The writers' strike which just ended was concerned with paying the writers for the use of their material, their intellectual property, using the internet, regardless of which economic model or models, the studios eventually settle on.

I don't pretend to know the politicking that went on behind the scenes.

Frankly I'm not interested in the historical narrative side. (I'm no "John C. Dvorak" doing what he calls "prognosticating" [what I call "reading the news that somebody else wrote to report on what somebody else is doing and injecting his curmudgeonly and usually horribly short-sighted contrarian opinion"] raining on everybody's parade, telling anybody who'll pay to hear ... some drivel or other. [Its a good thing nobody ever takes people like him seriously or we'd all be dying of septic shock. {Never mind high-tech, there wouldn't never have been any map makers, "'Cause you're not going anywhere anyway." (He represents the voice of the "anti-self", the person who's world view is blighted that his followers end up in a pile of corpses at "Heaven's Gate" ['s_Gate_(cult) ])}])

My interest is in the generative, forward projecting side of things.

What does or can this agreement mean?

In what direction does this agreement take the writers? (The creative forces behind all of these media projects.)

Well, it gives some options for profiting from the coming shift of media content creation for and distribution on the internet. (Like all seismic shifts, you're usually too busy trying to find some stability to see how totally the landscape around you is roiling around. [That usually takes people like me who take the time to look around {and usually end up losing our footing. (Hey, I've got MS. That makes me an expert at and on stumbling around but still getting somewhere want to go.)}])

Its not that the traditional media are going to suddenly disappear. They aren't.

But there are only 1,440 minutes in a day and the internet gives us so many more options in the sources for our "violon d'Ingres," our hobbies, our passions, our data, our information, our knowledge, our wisdom.

That means that we have to focus more and more on what we need.

Face it, we're all being bombarded by car and beer ads 24/7.

If I do the same, I deserve to be ignored as much as the others who are pushing this noise your way.

But by focusing on what we MSers need, want and are stuck paying for (because nobody buys this stuff if they don't have to,) I can provide a service that I could frankly have used before my last and debilitating MS episode. (Maybe it didn't even need to be debilitating.)

---- "Something Like Happiness" by: "The Complements"


Its taking a long time for my flash of vision about the capabilities of niche podcasting over the internet, using the same internet for podcast discovery, to come to fruition.

But it "is" happening.

Its just a question of patience.

I'm like a cat sitting in front of a mouse hole ... staring and waiting.

Patient and secure in the knowledge that I'm not wasting my time.




Shauna said...

No need to clean up on my account Charles!

Charles-A. Rovira said...

If you saw what a mess my office has become since I fixed it up back in 2006, you'd threaten my ass with the same broom that the New York City cops used on (I forget the guys name, [Abner Louima, {thank God for Google, :-}]) and in the same manner.

(That's another reason Giuliani would have made a terrible president. [The cops would have run riot over the populace because its a natural human tendency to push the barriers until you've gone too far and been told off. {They would never have heard that signal from a Giuliani administation. ("Abu Ghraib" would have become a local news story.[Climbs down from soap box.])}])

Its my home, and I want to get you a, uh, virtually clean spot for you virtually sit on/in (although with internet collaborations, that should be "clean off a few gigs of disk space" [I've got a terabyte drive, so there's plenty of room :-])