Monday, May 12, 2008

msb-0299 On the verge of a deal

msb-0299 On the verge of a deal




I'm trying something to see if embeds from mevio can work with Blogger and LibSyn.

This guy looks like I did (well my hair used to hang down "a lot" further,) but its the same sort of playing I loved to do.

Lots of flash and finger play, but its not really that hard.

My guitar was also a classical, a "Framus" [ ], but built of white spruce, probably by "Silvio DeLellis" [ ] (whom I had apprenticed for. [I know I'm getting old. He passed away in 1998. And the man was so big, he seemed like a veritable force of nature.])

Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.


Feedback comes first, so...

I'm still waiting on some people and until that happens, I won't know whether to put whatever I'd say in the "Feedback" or the "Feed Forward" (and in at least one case the "Feed Me" segment of the show. [My fingers "are" crossed.])

My ad ran in the Summer issue of "Momentum." "Sweet!" The results were immediate and I noticed enough more downloads to make me think "we've got something here."

I've bought a "Flip Video camera" [ ] (I don't "do" video so, rest assured, there's method to my madness. [I'll reveal more on the Friday episode... :-])

My friend the SysAdmin and I went to see "IronMan" [ ].

I'm no "Gene Shalit" [ ] so go or don't go, I don't have any opinion worth sharing on the subject. But it "was" filled with cool CGI.

---- "Detox" by: "Millencolin"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

---- "DeToX" by: "Intrabyte"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Girl From Detox" by: "Chaz Matthews"


One of the problems with seeing things before anybody else does is that I have to be patient, very, very, patient.

One of the things about MS is that, amongst the circuits that have been fried in my brain and covered in non-conductive scars, are things called repressor or inhibitory circuits a.k.a. neurological pathways, which means that I really don't have a lot of patience left.

As "Elvis" [ ] sang so ably all those decades ago: "I'm itching like a man on a fuzzy tree. I'm in love (with an idea). I'm all shook up... Unh, unh uhn ... yea yea..."

---- "Intoxicated" by: "Keith Varon"


We are on the cusp of an evolution in media, in content production and in advertising. We are at an inflection point there.

I like what was inadvertently pointed out in "this" [ ] article in the New York Times.

Radio is a competition for air time as much as, or perhaps even more than, it is a competition for your audience's attention.

The competitiveness in the television industry is the stuff of "legend". [ ]

The "dog eat dog" nature of the competition for a scarce resource, in this case its the transmission tower, produces or elicits certain behavior which may not be in the best interest of the competitors.

The interference of the intrusion of ads into the content which is carried over the air waves is also the stuff of "legend" [ ] and the subject of many rants, both mine and those early ones of "Mark Yashimoto Nemcoff", [ ] (before he teamed up with somebody else and got all nice on us. :-).

What I saw in a flash as I sat there listening to "Adam Curry's "Daily Source Code" one morning, (or was it in the evening, with podcasting, it no longer matters,) as he was running a promotion for [name deleted by common sense, but it was a car company,] was an extremely efficient means of getting across a short message capable of getting people in the audience who would be interested in getting more information, in any media, of any duration, and that could be charged for.

The justification for my charging for this content would be based on its commercial nature.

Basically I was asking "Qui bono?" And that was who I was going to charge for access. ("Follow the money".)

I am in an extremely limited market of people who don't have any money to waste on any superfluous things, like ad campaigns.

What these people need is an extremely efficient way to get information across if, and only if, and when, but every time, its asked for.

The "podcast ad" model allows the ad to become larger, to answer more questions, to in effect become content and to use the internet to podcast itself anywhere and at anytime. (I agree with "This Week In Media" [ ] about making the ads the content of their own shows.)

The "reminder ad" model, is roughly the same as exists now, except it has to be altered to allow for the long-tail of podcasting. A campaign can be run from a date to a date and its only function is to inform the audience of the "podcast ad".

Its so much more efficient, I just want to strangle people who just don't "get it." ("Doh dee doh... Oh no... We'll just keep on wasting our money trying to hit a bullseye, on a receding target, with a dart, while blindfolded, tied to a spinning office chair, that's rolling down hill, towards the edge of a precipice.")

(I'd get to watch an entire episode of "Numb3rs" without all the damn commercials.)

---- "Toxic To The Good Times" by: "Instar"


So I have to practice patience (and try to let people not see that I'm practically squirming in my seat.)

People will eventually see that what was broken and unsatisfactory about the broadcast model on both sides of the transmitter (the ceaseless cacophony of shouting at those who will not hear because they aren't interested,) is fixed through the use of a ka-jillion podcatches whispering their messages into the ears of the ears of those people who are so interested that they've asked for and downloaded it.

But its taking so "long", that I'm just going to jack up the price to what I feel I "should" have been charging and it'll cost about 10 times more. (Bet we never thought of ourselves as a valuable commodity, but that's exactly what we are, valuable, and if I'm going to be ignored, it might be for some real dough. :-)

Its either that or abandoning the MS market to its own comfortable little oblivion.

---- "Intoxicated" by: "Mission 5"


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