Monday, June 30, 2008

msb-0320 We Resume Our Regularly Scheduled Calamity

msb-0320 We Resume Our Regularly Scheduled Calamity

Weapons Of Mass Distraction


Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.


I have a quick and easy, painless and too to figgin' nosy customer survey that I really, really, really need you to go and fill out.

You can go to my podcast page [ ], click on the button on the left hand side of the page and anonymously answer a few simple questions.

I really need this.

If you've already done this, thanks...


Feedback comes first, so...

What can I say?

I enjoyed finding out about the impending destruction of everything we know and love.

I also enjoyed finding out about the lessons that R. Buckminster Fuller could teach us all about elegance in design.

"Waste not... Want not..." writ large and bold after the little century and a half diversion from our old patterns while oil ruled and we got the benefit of all of that energy .

Lets hope we didn't ruin our selves in the process of the acquisition of that knowledge. Personally, I don't think we did. But now we've got to answer the question "Now What?"


And the video and all of the music on the show come from Jim Fidler, eh?.

He's a Newfie eh? But he's like all famous and everyt'ing...

Its not quite a Nova Scotian, eh?

So I'm not sure Shauna's ever heard of him, but I figure its close enough for government work in the Maritimes, eh?

---- "Number 1 Hospitalitys Pavileon" by: "Jim Fidler"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop us an email: "charles at"

---- "All I Really Wanted" by: "Jim Fidler"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Lillian A Portrait In Sound" by: "Jim Fidler"


I'm still growing into this podcasting thing.

Its work, but its fun and its informative.

I think I have figured out how to get advertising to work properly with podcasting (SymLinks all the way baby. Get the ad for a product, for a campaign, for a limited time, placed on the server and everybody SymLinks to it. [When the campaign is over, change the SymLink to point to the next ad for the next campaign for another time-bracketed run.])

Given that IP addresses reside somewhere in physical space as well as in hyperspace, the campaigns can also use geo-location so that they only cover a given geographic area.

---- "Home Comes The Rover" by: "Jim Fidler"


The reason I'm spending so much time thinking about how advertising works is that I enjoy doing it.

Nothing particularly deep, mystical, captivating or even all that serious about it.

I've got the time to devote and I know what it consists of, since I was present at the birth of the internet and of the web (it only dates back to the early nineteen-seventies and mid nineteen-nineties respectively,) and I was a "propeller-headed" "bad boy" (something I'm sure many a caring mother was very conflicted about, being both a "good provider" and a "dangerous type," ["a hot, horny lunatic with a good job," is how one girlfriend from that time described me, {until my first wife took me out of general circulation.}])

My father was, amongst his few careers, an advertising manager for "Merck Sharpe & Dohme" a company that later became "Merck Frosst" and, in the 'States, is now known as the pharmaceutical giant "Merck."

Growing up in the sixties and being dragged to my father's work place, I did what every other dutiful, inquisitive kid did, played with the office equipment and paid attention.

Being of "Martian" character, I did what any other self-respecting propeller-headed geek would do and learned "everything", absorbing by osmosis things that I'm sure my father would have been mortified if he knew that I knew.

But having survived a small, runty childhood to puberty amongst my old "school friends", I had learned the importance of shutting the hell up, keeping my senses open and paying attention.

Since I didn't know what would be important later, I soaked everything up like a sponge mop. A lot of that is crud off of the dirty floor, but sometimes people "spill things."

Later, when I grew a foot in height in a year, bulked up and become quite able of defending myself, I kept the habits that had served me so well and started to enjoy being the "dangerous, hot-looking" geek. Nobody looked past the "dangerous, hot looking" so I could be as smart as I liked.

After a few years diverting my attentions into music, I went back to school to learn "math 'n physics" and pick up computing.

So here I am with a geek's brain, a childhood edumacation in media and advertising, a few years in the music business, thirty years in computing and "in on the ground floor" of the internet. I love to think about all of this stuff.

Now my MS has unfortunately provided me with the time and the opportunity to think about it.

---- "Sleep Marching" by: "Jim Fidler"


I think I have something here.

Apart from broadcast solutions which have their own demographic imperatives, "niche advertising" in the internet age comes in two flavors:

  1. You know what you want so you turn the search engines loose...
  2. You are in a situation where you may not realize that not only is there something "off" (like having MS,) but that there's something that has been done for it.

That's where podcasting can step in.

Of course its starting with "preaching to the converted".

But as the wider world come into contact with it, it just makes so much damn sense.

I'll be happy if I can convert some of "you" to the same vision (of using "iTunes" [ ]) but going back to the "site" [ ] to catch the YouTube videos I have selected.

I'll be even happier to get some sponsors to use the model I'm creating for this podcast to advertise their goods and services.

---- "Merrigans Reel" by: "Jim Fidler"


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