Monday, December 17, 2007

msb-0235 A Change is Gonna Come...

msb-0235 A Change is Gonna Come...



Feedback comes first, so...

In the coming year a change is going to come to this podcast/blog in order for me to keep on bringing you music and news while keeping myself fed.

I have found out that I have done most things right with this podcast.

I could even say I have done them "S.M.A.R.T."ly (As defined in "Podcasting For Profit" by "Leesa Barnes", ISBN: 978-1-931644-57-0 )

S - Specifically
M - Measurably
A - Agreeably
R - Realisticaly
T - Timely

I have a UPM (Unique Podcast Message) and am ready for F.A.M.E (again, as defined in "Podcasting For Profit" by "Leesa Barnes", ISBN: 978-1-931644-57-0 )

F - Figure Out Your Target Market
A - Acknowledge One Problem They Face
M - Make Out Your Role in this Process
E - Explain the Solution You Provide.

I am fulfilling the roles of:
  • "Project/Program Manager"
  • "Podcast and Podcover Creator"
  • "Content Editor"
  • "Audio/Visual Engineer"
  • "Technical engineer"
  • "Podcast Monitor"
I am missing only one dimension: "Marketing", so I am of course learning about it.

Problem is that we're all still discovering how to integrate podcasting into an "integrated customer relationship management" (iCRM) approach.

It definitely has a place, fitting somewhere inside the CRM, but since it can deliver all kinds of media (text, audio and video) and solicit feedback as well, it blurs all kinds of boundaries. (Plus it has a very "long tail" [ ] [I'm "still" getting downloads from year old episodes numbered in the low eighties.])

Today I'm jazzed so the selections to day reflect that.

---- "That Hilarious Key Of G" by: "3rd Man"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share:
  • A recipe,
  • a funny story,
  • a flame about something that's bugging you,
  • a thought,
  • an observation, or
  • just bitching about my tastes in music. (I don't play any "Country and Western" on this show because of a reader comment about it, [even though I personally don't find anything objectionable about some good foot stompin' tunes I find on the PMN {the Podsafe Music Network.}])
If you want to you can do what MDMHvonPA did for a while, and may do again, and have me read out your text.

If you want to you can record it yourself and I can include it on this segment or I can make a whole 'cast out of it. (I know, I know. Everybody "hates" the sound of their own voice [... at first, {but then you grow to appreciate its depth and or timbre or sonority, (as if it wasn't your own!)}])

Drop me an email: charles at

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Melissa De La Sol" by: "David Lauber"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at)

---- "Brindisi" by: "Mike del Ferro"


Change is inevitable.

We all get older and maybe even wiser every day.

We "all" get a little more disabled every day, some times its natural, it happens to everybody, and sometimes for MSers and other sickos its quite a bit more drastic, uh, episodic you might say.

---- "Suburban Stardust" by: "Kwyjibo"


What happens during an MS episode is highly individual.

There seem to be as many types of MS as there are MSers. Its because the symptoms, blurry sensations incoming and/or shaky control outgoing, are only related indirectly to the actual disease, which is that our myelin is being attacked by our immune system.

But there is hope on the way.

I heard on "Science Friday" [ ] a "discussion" [ ] about pluripotent cells and their potential use for all sorts of treatments for all sorts of diseases, (including diseases of the nervous system [which would be very useful for "repair" of damage inflicted by MS] and the immune system [which would be very useful for a "cure" for MS.])

As confirmation of this, I found a report on this very thing in the local fish wrapper. While the scientists are being their usual cautious selves and predicting lengthy trials and hope in the receedingly distant future, it is so fundamental and applicable to every and any treatment to every and any disease that, because science works cooperatively, it will make rapid and serendipitous progress in seemingly unrelated fields, like cell repair and immunology.

Since these cells are modified skin cells, the medical establishment can avoid the entire ethical mine field of embryonic anything and get down to some real research.

I haven't heard of anything this interesting and this worthwhile in years in "any" domain.

That's mainly because its taking medicine from mumbo-jumbo, with its mystical baffle-gab, to engineering, with its own baffle-gab; but its a learnable and repeatable baffle-gab.

---- "If I Had One Wish" by: "DJ Suicide"


Change is indeed inevitable.

"Everybody" gets a little more disabled every day.

Some times its at a leisurely pace of senescence and sometimes it quite a bit more drastic, uh, episodic you might say.

I wonder where you are, how far along the process you are.

I wonder how far along the research is that will enable us to putter along happily until we finally just drop in our tracks. (Death is inevitable, but getting there could/should/would be a whole lot more fun than we MSers have.)

---- "The Whoa Zone instrumental for themes LIVE" by: "Tequila Mockingbirds"


Here's an action item for you all:

Drop me an email charles (at) and tell me that I don't stand a snowball's chance in Hell.

(I should be getting this for months because podcasts have a long tail. [ ])


Miss Chris said...

Was I the reader that made negative comments about country-western music? Probably. I can't stand it!!!

Charles-A. Rovira said...

And I respect your hearing (and probably your taste.
[I also like electronic music
{the kind I wouldn't subject any human being to
(unless I was quite sure of their musical tastes. [and weather or not I like the people, he he! :-])}])

My mother used to like Chinese Opera.

One of the reasons she really liked it was that it could clear a crowded room faster that a fetid, foul fart (and didn't require you to change your shorts.)

Leesa Barnes said...

Charles, looking forward to seeing how your podcast changes in 2008. It's time to make that money!

And I can't stand country music either. I love all musical forms, but somehow, country hasn't made it to my "love" list. Hopefully, my views on country doesn't change your views on Podcasting for Profit ;)

Charles-A. Rovira said...

Hello Leesa,

you must have a bot set up for your name appearing on the web. (And its fast too. :-)

I am indeed hoping to turn this into a paying proposition (and keep myself and my wife fed.)

As for Country & Western... Its not all bad. Mostly but definitely not all.

I like Eefin' ] too and that about as raw pre-country as you can find, if and when you can ever find it.

I'm a musical omnivore. :-)