Friday, December 21, 2007

msb-0237 Rollin'

msb-0237 Rollin'


Feedback comes first, so...

There isn't any... Again...

What? You're downloading the shows furiously (I'm getting sustained numbers of downloads that make me think podcasting for niche markets like MS "is" working,) but all of you are out shopping for the holidays and can't spare a minute to email me: charles (at)

"Oh, woe is me...[put wrist to forehead and sighs]" :-)


Next: ScottSigler [ ] has a PDF file about podcasting and on page eighteen he says pretty much everything that needs to be said about podcasting:

"First, repeat after me:
  • I do not need an iPod to get podcasts
  • I do not need an iPod to get podcasts
  • I do not need an iPod to get podcasts

You know how a newspaper subscription works, right?
  1. You pay for the subscription
  2. They make a newspaper
  3. The paper is delivered via the mail
  4. You get it, you read it you are happy.
A podcast is basically a subscription for internet media.
  1. You subscribe to the podcast, (It don't even cost nuthin'.)
  2. Some dude(s) (or dudette[s]) record(s) a podcast.
  3. The podcast is delivered to your to your computer.
  4. You get it, you read, listen or watch it, you are happy.
That's it?

Its so simple!
So you can "subscribe" to this podcast right here. [ ]


I have one word for you: "epigenetics". [ ]

We'll be coming back to it in the coming year as part of my thoughts on genetics and MS and I'm going to try and get some discussions going with some people who actually know what they're talking about.


Well, lets keep this thing rollin' along...

---- "Rolling Green Fields" by: "Stratocruiser"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Rollin B Side Blues" by: "the Muggs"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Rolling" by: "Linda Sjöbeck"


Okay, I'm almost done with discussing how I hope thing will happen, (the whole podcasting thing and the reasons why it makes sense to me for niche markets,) and I'm ready to go with the flow, roll with the punches and let the world take over.

Of course, I intend to "tell" the world about podcasting, and the advantages it presents over the traditional cycle of forgetfulness and blissful ignorance (until something comes up and reminds you in no uncertain terms that you have MS.)

And I intend to do it with rockin' good tunes, gentle humor and the unvarnished truth.

I also want to bring a little advocacy and a little reality to the otherwise ignorant policies of our, hum, elected officials. (It'd really be great if the ADA wasn't just papering over the holes we fell in already. [There is no such thing as employment discrimination. I'm not getting jobs offers because "Everybody knows that software developers have to dance the rumba." If you can't dance, you don't qualify. Yeah... Right... {I can code better than most of the competition out there, but I might cost more, so employers'll pass, thank you veddy much.}])


---- "Rollin" by: "Maria Daines"


Problem is that we're always losing things.

If you move, you "get lost", (and face it, with MS, most of us have to scale down our lives, [and that usually means moving out to cheaper and cheaper digs {and watching lovers and friends move on.}])

If you haven't had any symptoms for a while, you "lose yourself", (guilty of that myself, [I spent 15 years from the very first attack that laid waste to my handwriting and fine motor control, before the attack that got me the grim diagnosis and another 15 years doing weights, cycling, training and getting myself into "hunk" shape, until the last attack which has left me with, uh, less than optimal leg function. {Thirty years with MS and I didn't even know it for half of that time. (I sure as hell know it now.)}])

And its hard to find yourself again, in the same old hopeless place.

That's why I "loathe" the traditional media approach to diseases.

Either they utterly ignore it completely (like, we have 86 minutes of media produced for TV out of how many millions of hours listed in the "IMDB" []) or they very occasionally devote some paltry few minutes on a local TV news segment featuring some local medical authority who gets it mostly wrong and never covers it again.

There is no depth to the coverage.

There is no breadth to the coverage.

There is no sustained effort to the coverage.

Well, we MSers cope with MS every damn day and it colors aspects of our lives that don't get mentioned in polite company, from defecation to fornication.

---- "Wheel To Keep Rollin" by: "Raunchtones"


MS is pervasive but that does not mean it takes over our lives.

We are people first and foremost.

We want entertainment, (like six songs, on a show, three times a week,) with someone who understands "exactly" what we are going through and can discuss it, because it sometimes needs discussing.

And that what this podcast brings to us MSers.

Now lets hope some advertisers get behind the concept and support us (in a self-centered self-interested way,) like we're supporting them by buying their stuff, not because we want to, but because we need to.

It would be nice if they made it easier to find their products, therapies, goods and/or services by advertising on a podcast like this.

And they wouldn't waste their advertising dollars because the audience for this podcast is extremely focussed.

If they're, say, running a rehab center in the greater San Francisco area, they don't have to worry about people outside of that area, because those people aren't likely to download their ad, now are they?

---- "Red Rolling Papers" by: "Spanking Charlene"


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