Friday, March 07, 2008

msb-0271 Person-i-pulation

msb-0271 Person-i-pulation

intro

Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.

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Feedback comes first, so...

..

YouTube never ceases to amaze me.

I stumbled upon this item while, uh, digging through Digg. [ http://www.digg.com/ ]

Author Naomi Wolf raises some horrifying points as she surveys the events that have happened since 9/11 and places them in the context of what has happened to western civilizations, or at least "soit disant" civilized states, since the rise of mass communications in her book "The End of America". [ http://www.amazon.com/End-America-Letter-Warning-Patriot/dp/1933392797/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1204028888&sr=8-1 ]. ISBN: 978-1933392790

I wont bore you with my own observations or prognostications about the coming 20 or so years, but it will definitely be, uh, a couple of "interesting" decades as the forces of stability and commerce struggle with the forces of instability and commerce.

Beyond 20 years, it stops being predictive if our own march towards progress, and the struggles of marchers in the other direction. and becomes absolute fiction.

The problems of perpetuating powerful families is that they feel a sense of entitlement.

I think all of the potential problems could have been avoided if there was a further term limit placed on individuals who rise to power: that their reward for wielding great power would be that none of their children and grandchildren could get into public office. That would take care of any dynastic longings and prevent the silly situation that Americans find themselves in.

Bush senior, by getting elected, would have quenched Bush Junior's political ambition.

As it is now, we've "all" got to worry about disappearing in Gitmo.

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Science Daily [ http://www.sciencedaily.com/releases/2008/03/080303093559.htm ] is reporting on FOX-03a which is a protein that prevents AIDS.

It shields the body from HIV.

While that might be regarded as excellent news by many I'm wondering what that news will do to our own research into MS.

We have benefited, indirectly but none the less, greatly from the world's obsession with HIV/AIDS.

All kinds of immuno-suppressant drugs have been discovered from the research into HIV/AIDS. Rebif is one and my drug of, well, it not exactly my choice, but its the one I use to keep my immune system in check. (But why, oh why, do they insist on making it available only via hypodermic injection? [I "hate" needles. {Its a violation of my integument.}])

I wonder, if FOX-03a "does" prevent HIV/AIDS, what will that mean to further research into the immune system.

Do we MSers and the companies affected by the loss of media focus that the discovery of what is effectively a cure for HIV/AIDS have the wherewithal to carry on the research?

I guess we'd better be prepared to dig deeper into our pockets when the fund-raisers come around, folks...

---- "Romanichal-Flamenco" by: "Stevan Romano"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at MSBPodcast.com"

---- "Minor's Heaven" by: "Reginald Clair" http://www.cdbaby.com/cd/reginaldclair/

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at) MSBPodcast.com"

---- "Meditation" by: "Tracey Helen" http://www.heart-and-music.com/

"Thesis:"

Sorry about this MSers but this is another show dedicated to educating potential advertisers.

This show had several other titles while I was writing it, ("The Power Of Pull", "Der echte 'Triumph des Willens' ", "Supply-Sider Suckage", "Googlenomics", and so on,) but I never did settle on a title sufficiently fitting the scale of the coming economic dislocation and of the slow but inexorable revolution in the awareness of both macro and micro-economists that the internet is foisting on the world stage.

Ergo, the politically correct version of "manipulation."

---- "Ca y est by: "Edie" http://ediemusic.com/

"Synthesis:"

Take the following "example" [ http://www.nytimes.com/2008/02/27/business/media/27adco.html?ref=technology ] of a complete reversal of the economic model for a beer ad, (I know, I know, I'm laughing about the choice of example being my old nemesis, a beer company, but its somehow both fitting and comforting. [Actually, I'm laughing at the outlandish and "risqué" cereal "commercial" { http://imadeyoubreakfastinbed.com/ } referred to later on in the article.])

"Pacifico has been growing in popularity without video pitches. Sales volume has increased at a compound annual rate of 14.8 percent, according to Crown Imports, a venture of Grupo Modelo and Constellation Brands that sells Pacifico in the United States along with brands like Corona Extra, Corona Light, Negra Modelo and St. Pauli Girl.

Still, volume for Pacifico, estimated at more than five million cases a year, is less than half that of an import like Guinness and less than 1 percent of a domestic brand like Bud Light.

Sales for Pacifico are concentrated in states like Arizona and California, reflecting the brand’s origin in Baja California, Mexico. Until now, the ads for Pacifico have followed a regional strategy.

“Our first national push is via our Web site, which is intended to be the home base for Pacifico,” said Paul Verdu, the vice president for marketing at Crown in Chicago who oversees what he calls its “next-wave brands” — that is, all the imports without “Corona” in their names.

The goal is for Pacifico to “grow out of its very, very strong West Coast roots,” Mr. Verdu said, “into the eastern half of the United States.”

“And when we say ‘the eastern half of the United States,’ ” he added, laughing, “it’s everywhere east of Denver, honestly.”

“To me as the brand guy, trying to drive this, these videos are really the magic,” he said, “a great new way to deliver our message.” "

Does the fact that Pacifico is only selling five million cases a year matter as much as much as the fact that they are growing by almost 15% per year?

The fact that Pacifico is only selling five million cases a year is to its detriment, as far as the mass media corporate conglomerations.

They're just too small to be worth bothering with. (In French, we'd say "C'est d'la p'tite bière, ca..." [Its more delicious irony {even if its perhaps not delicious beer. (I've never had any.)}])

The fact that Pacifico's sales are growing by 15% per year matters "a great deal" to its owners. (It doesn't matter if the company is a sole ownership, a partnership or a stock corporation. [Stock just means dilution of ownership. {And it really does not mater if the company is public or private.}])

What really matters is that Pacifico is a growing and therefore a going concern and worth investing in.

"That" is the power of Relationships and Connections.

Without the traditional commercial gatekeepers to keep them off at a safe distance, small businesses are able to thrive by using the internet and the web in getting their message out there.

And the coming (and some say cyclical and inevitable) economic crash will be most injurious to the big commercial gate keepers as the client base shifts from the overpriced broadcast media over to the comparatively inexpensive internet (and, just like "Pacifico", they'll also able to take advantage of the further benefits that being linked on-line bring.)

---- "Raggle Taggle Gypsies" by: "Celtic Stone" http://celticstone.4celts.com/

"Conclusion:"

The sheer scale and scope of the economic transformation being forced onto the world by the very victims of the internet just highlights the failure of the imagination of the common man.

Through this very failure, we are moving forward at an accelerating pace to reach a better world. (They should have, would have recoiled in fear at the very thought of the economic cataclysm that they were unleashing. [And thank what ever gods you might believe in that they didn't because we're all heading there now.])

(In all things dealing with economic, I "am" a capitalist, but health care is "not" an economic venture, neither are Armed Services. [The only ones who think so are people with extremely small souls who would rather fight over festering piles of rubble than to take the helm of great ships of state. {I would "outlaw" ventures like Blackwater ( http://en.wikipedia.org/wiki/Blackwater_USA ) instead of hiring them to be our mercenaries (well, President Bush's mercenaries, [ but on "our" dime... {That man's "de facto" contempt for the "de jure" intent of the American constitution is and/or borders on the treasonable. The oath of office doesn't seem to have made any impression on him.}])}])

It is unfortunate that the linking together of, well, everybody, is being groped at blindly by people who are merely sensing the tilting of the gravity field of the commerce of this world.

But when it comes to realizing the value of a "comparative advantage" Adam Smith's "blind hand of the marketplace" is as unerring, and as relentless, as water flowing downhill.

---- "The Wind and the Rain" by: "Fugli" http://povera.com/

Outro

2 comments:

LISA EMRICH said...

Hi,

I have an MS Blogger Project underway over at my place. Please visit MS Awareness, Blogging Friends, and a little Link Love to join in.

Thanks,
Lisa

Charles-A. Rovira said...

Hello Lisa,

if you'll notice the panel, I have already put it on my blog.