Monday, March 17, 2008

msb-0275 Funny Ol' Thing

msb-0275 Funny Ol' Thing


Disclaimer! Disclaimer! Disclaimer!

MSBPodcast is "not" any kind of a medical podcast.

It is by and for MSers.

Its purpose is to keep us entertained, to explain our symptoms, to remark on our discoveries, and to raise the general consciousness about our disease.

The path to illness is shadowy, murky and rough strewn.

The path to wellness is lit by the lamp of knowledge.


Feedback comes first, so...

"This" list at "The 213 Things Skippy Is No Longer Allowed To Do In The U.S. Army" [ ] had me breaking up.

I'm not much of one for military humor but I had an hilarious moment after discovering this web site via the "Otaku Generation" podcast. [ ]

And, despite the fact that it desperately needs rerecording and remixing (can somebody please step up to the plate and offer to rerecord it with them, please? This song could be a Monster hit!) , the next song has such a haunting quality that, when I found myself hearing it in my "mind's ear" on and off for days, I realized that "Monster" by "Broken Feather" deserves another play.

---- "Monster" by: "Broken Feather"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

---- "Old Broken Will" by: "Tim Ratcliff and Ken Bailey"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Broken Wings - For Chet" by: "Melissa Forbes"


I've been doing this podcast for over two years now.

I think I've gotten to know my audience a bit and what we need a little bit more.

I've also reached a conclusion about what I'm going to have to do to get us what we need.

Basically, if anything is going to happen, I'm going to have to start the ball rolling myself.

---- "Broken Windbreak" by: "Kwyjibo"


Part of what you have taught me over the past two years, (as I slowly got my head out of my butt and took a look around, :-) is that we need not only need some form of media presence but that we need some form of information vehicle to get the news out and back.

What we need is a united presence in addition to all of the individual expressions of angst, passion, triumph, anger, resignation, fire-in-the-belly and leave-me-the-hell-alone ... all of these blogs out here as a cry that we exist, were people and we matter.

Some form of presence where the internet is the transmission medium and text, audio or video are the content media.

The internet is perfect for exquisitely focused advertising and, because of my demand-based "pull" ad model, its even better.

Amongst my many sources for information (no I'm not going to bore you with a list of providers and their websites,) I like to quote from "The New York Times" because its a really mass market publication (and if "they" cover it, you "know" is really got to have mass appeal and it also has to have the patina of verifiability.)

They just ran an "article" [ ] which should scare the bee-jeesus off of traditional media.

Pepsi Cola has just launched a new brand (with its own web site at "") purely on the internet and with on-site product promotion.

Its no guarantee that the stuff is any good or that its going to take off sales wise, but its an opportunity to find out "without" having to bet the farm on it because its an affordable proposition for Pepsi.

They can launch a product and the campaign without having to get into major debt at any point along the line. They can pay for such a campaign from some flack's entertainment budget for a week.

If the thing takes off like an "" [ ] gerbil .. its just a question of getting more bandwidth and a bigger production run.

Sounds like a win-win to me...

So I'm sending some emails and making some phone calls to speak to some, uh, "prepared minds".


Am I supposed to sit in my figgin' corner with a friggin' tin cup and hope that some friggin' charitable soul deigns cast a friggin' glance, and tosses a few friggin' ducats my way?

Screw that, Bub!

Not only does the squeaky wheel get the grease, but this wheel wants to make things "hap...pen".

---- "Broken Wings" by: "Dave Lambert Band"


I the course of doing this podcast for over two years I've gotten to know my audience and what we all need.

I've also come to a conclusion about what I'm going to have to do to get what we need and that I'm going to have to start the ball rolling.

But I can't do it alone.

"You MSers" and "your MS organizations" are going to have to:
  1. tell me what "you" are doing, next week, next month, in the near future, so that I can run features on whatever you're planning to help you get the word out, and,
  2. tell me whatever "you" have just done, so I can feature it in some chapter type news
As much as I'd like to, I can't keep on doing it for free.

This podcast has become my entire job and a sump pump for all my time and whatever money I can scrape up to keep it going and growing.

So I am starting this podcast in two versions, one free, and one with all the news features for some money. (I haven't settled on a final figure but its probably going to run about $1/week or $50/year.)

For this you will get full access to whatever chapter news I can get from whatever sources I can find, where ever the chapters happen to be, whatever diagnostic and pharmacological reports I can find to bring you.

The idea is to have a clearing house, divided first by language, then by country, then by region-slash-state-slash-province-slash-prefecture (its your country, you divide it up however you want,) accessed by whatever postal-code-slash-zip code you use.

This will permit me to handle local events while also enabling me to handle regional or national of inter-national events.

You'll be able to put up news (in text only, or via PDF, audio or video,) about your MS event by language, by country, by region and/or zip/postal code from a date to a date, for "free" (which should interest the chapters and event planners) and be able to search for the same (which should interest members everywhere.)

This will be worldwide and accessible via the internet for updating the info in the database and/or via podcasts.

I've already started coding and I am soon going to be recruiting from my audience for some, uh, beta testers.

I'm going to use a "Wiki" [ ] with specially templated pages to collect and disseminate the information.

---- "Help Me" by: "Broken Feather"



Miss Chris said...

Hilarious video!

Charles-A. Rovira said...

It's fine, even if you're a gerbil... :-)