msb-0191 You're Being Framed
intro
---- "Eye Of The Needle" by: "Jann Klose" http://www.jannklose.com/
Feedback comes first, so...
I'm still kinda busy, and, apart from stuff that doesn't concern you, lets just say there isn't any.
Okay, lets try this again:
"Alors les Francophones, vous attendez apres quoi exactement? L'offre est encore bonne. Joignez vous a MSBPodcast.com et creez un podcast en Francais"
"Dann die Deutschen warten Sie, nach denen genau? Das Angebot ist noch gut. Verbinden Sie hat Ihnen MSBPodcast.com und Verursachen Sie ein podcast auf Deutsch."
(Translation courtesy of Babel Fish [ http://world.altavista.com/ ]) speech courtesy of AT&T research [http://www.research.att.com/~ttsweb/tts/demo.php ]
---- "Needle in the Groove" by: "Nathan Wiley" http://nathanwiley.com/
Feed Forward comes next, so...
This is "your" segment.
Say "your" piece on this segment.
Share with other MSers whatever "you" want to share.
Drop me an email: charles at MSBPodcast.com
---- "Needless to Say" by: "Smallfish" http://www.smallfishadventures.com/
Feed Me comes third, so...
Do you have a therapy, product, good or service that is of interest to MSers?
Consider advertising on this podcast.
Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)
It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.
That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)
But MSBPodcast is 100% in your market, and you only pay per download of your material.
No play, no pay.
Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...
Send me an email at: charles (at) MSBPodcast.com
---- "Needless" by: "Stabilizer" http://www.stabilizerband.com/
Main Topic: "You're being Framed"
Yesterday evening, Friday August 17, 2007 as I write this, though you probably will not hear it until the 24th of August 2007, Science And The City [ http://www.nyas.org/podcasts/nyaspodcast.xml ] had a fascinating podcast on how to frame ideas, complicated things, scientific concepts, medical complexities, and other not-readily graspable things quickly, into almost knee-jerk reflexive responses, by using frames.
I've just realized the appeal of "mordant" wit for some techies; what gives them wood is that with a few well chosen words it is possible to express the pith of an idea without the bark and the phloem, cambium, and xylem sapwoods and the heartwood getting in the way.
Frames are a rapid way of going by association from one thing to another.
For example, the stem cell debate can be associated with the positive, like the creation of new drugs and therapies, (shown with pictures of pathetic human beings at their most afflicted, ["Don't you want to help them?"]) or they can be associated with the negative like the potential death of a potential human child (shown with live human children of course. [Nobody can see a child in an undifferentiated cluster of cells]. [And shown with those children being of the same racial group as the audience, {face it, we live in a racist culture and children of another racial group might not elicit the same heart tug, (so, for maximum impact, the same speech will be shown along with healthy smiling faces of children of the audience's racial group.)}])
That's how these things are done for stem cell debates or for much of anything else where the ideas are too complicated for the politicians to get into, (or for them to understand.)
---- "Pins Needles" by: "The Four Bags" http://www.thefourbags.com/
Main Topic, part deux:
Now, how would you like to get the commercial world of drug therapies to get the [expletive deleted] off of using needles on us, the people with chronic diseases. (I "hate" self-injections and I'm relatively sure that most of us do. ["It just ain't natchral, pok'ng holes in yourself like that".])
We have to frame them in the same way that the politicians frame their debates.
Two kinds of pictures, side by side can illustrate the point, along with a very simple message about using the lung's natural permeable membrane for drug delivery.
One is a picture of a child wincing as it getting an injection and then crying, (we've all seen those, they're practically a staple of TV news,) the other picture is of a child under the stress of an asthma attack and smiling as the drugs from his inhaler take effect.
We don't need to know what the drugs are or what they're for. The resistance to one of the two different delivery mechanisms is enough.
We could expand the message with the benefits of direct absorption through the lungs versus the diffuse absorption through the lipid layer of a subcutaneous injection and then through the liver, but the image of the children's reactions would make the argument quite clear.
"Ouch!" versus "Ahhh..." (And the use of colors in my blog page is yet another example of manipulation, uh, sorry, a framing technique, that I'm using to make my point.)
And the reason that drugs aren't tested that way is that they haven't been tested that way.
No real reason. Just plain blindness to the obvious.
After all, it wasn't the original tester's skin that was being pierced and he (it had to have been a he,) wasn't particularly empathic.
("There'll be a little pricking sensation." I call bull-shit on that. Have to repeat the little pricking sensation for the "rest of your life", you bastard, and you'll soon realize that the little pricking bull-shit is coming from a bigger prick.)
His concern over efficiency of the drug delivery mechanism may have been motivated by anything, including benign indifference to the long-term applicability of using a hypodermic needle for the delivery of the therapy in chronic situations (That prompts the use of other more drastic, and just as wrong headed, fixes while the real solution might be to use a different drug delivery path.)
---- "Beggar Mans Blues" by: "The Needles" http://www.theneedlesrock.com/
Outro
Friday, August 24, 2007
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3 comments:
What, you dont like to be manipulated? And feel insulted when you know they are trying to do it?
Yeah, I killed my tv.
I'll be glad when 2009 rolls around and they finally figure out (make that "learn the hard way") that their digital TV experiment works about as well as Microshaft Vista does.
That will just about guarantee us some peace and quiet. (Stick a fork in the transmitter, broadcasting's done.)
Nobody who's likely to complain will be able to do so.
The'll be lots people will be on cable, with their PVR time shifting everything.
Everybody else will be on the internet, using that to podcast/catch.
Basicallly, nobody'll give a crap.
Its the fragmentation of the mass media market, never mind the mass media.
The king is dead, long live the king.
And you do the same kind of "framing" of ideas when you explain things to your kids (the Tyrants of Turpitude. :-)
Its a way of getting an idea across without having to explain everything.
I've got nothing against the technique.
In fact, we learn everything important by analogy. We're regular* analogy machines.
But I like to know when its being used. (And its usually subliminally subtle. You have to be a real jerk to think its going to work otherwise. [Or the president, but I repeat myself.])
*I refer to regular in the sense of finite state automata and inference engines.
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