Wednesday, January 02, 2008

msb-0242 Happy Happy

msb-0242 Happy Happy


Feedback comes first, so...

This is the first 'cast of the rest of my life, uh, of the new year.

Lets see how much I can accomplish...

To be honest with you, I'm so overflowing with ideas, with media, (both audio and video,) and its just accelerating.

I'll be covering something I discovered while listening to "Science Friday" [ ] the other day (December 22, 2007 as I write this,) on "Mental Mapping" [ ] and a book titled "The Body Has A Mind of Its Own" and its applicability to symptoms of MS and as a source of effective thoughts about possible directed therapies. (Not just shambling around the inner-scape asking ourselves "What the Hell am I supposed to get out of this? What am I supposed to be doing?", but effective "gedanken" experiments and observable effects. [And if you don't observe the effect, you immediately know that that approach isn't working for you and can move on to try something else, {unlike, say, psychotherapy.}])

It works, or it gives other directions to go and explore, unlike just sitting in the doctor's office muttering "Unh, now what?" after getting your diagnosis and being handed off to a social worker.

Well despite it all, "I'm happy!"

---- "Im Happy" by: "Nineee"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "Really Really Happy" by: "The Muffs"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Im_happy" by: "carenevo" (

I love this quote on the artists page: "

«- You can not play heavy metal with a synthesizer.»

- Bruce Dickinson, Iron Maiden."

And then "carenevo" proves "Dickinson" wrong.


I've actually got a role model for doing these podcasts: "Tom Wisker". [ ]

If anybody actually goes to the web page you'll see that Mr Wisker has been obsessing over aviation for over 25 years (and the way aviation works, it gets into weaponry, [and thus his show "Weaponry",] because weaponry get onto aviation.)

Now, why in hell am I featuring info about a long-lived late-night show on free public radio about weaponry of all things (people dedicated to blowing other people and shit to smithereens,) on an episode of a 'cast titled "Happy Happy?"

Because, despite its very late night time slot, 01:00 to 03:00 Wednesday mornings, its still got a call-in segment, and "people call in!"

And since WBAI started podcasting his shows, I'll bet you anything his audience has just multiplied. I wouldn't be listening to it. Hell. I'm asleep then.

The call-in segment of his audience has probably not grown by much, but his overall audience has surely grown far, far beyond the reach of WBAI's transmitters.

Not to mention, he gets some months of exposure "after" doing his show because podcasting has a "long tail," in some cases, a very long tail. (MSBPodcast's is between one-fifty to two hundred shows long because that's where I prune it.)

---- "I'm So Happy" by: "Bombskare"


So what can work in this major "paradigm shift"? [ ] ("Dang", I've done it again. The last paradigm shift I was involved with was the rise object oriented programming, and I could see the limitation of embedding references inside of objects almost immediately, but at least it was a step in the right direction.)

We can see (well at least I can,) that podcast ads are vastly easier to count as they get delivered than guess-timates based on a cost-per-thousand (a CPM) as they get broadcast, (if you can realistically get them broadcast [Good luck with that. {The dollar barrier to entry keeps going up as the number of media outlets keeps going down because of media consolidation.}])

CPM simply doesn't work with long-tailed media.

Its not like broadcast which makes you pay through the nose to "fire and" hope the audience doesn't "forget".

"Every" member of my audience "who needs to see it" will see any ad for any product, good or service that is on my site.

And when they don't "need to see it", they don't get their lives interrupted by some annoyance trying, and failing, to get them to buy their stuff even though they aren't looking for it.

The most precious thing in the universe is a second of "your" time. Once its gone its gone. Time only flows one way. You can't buy that second back for any amount of dough.

Any media outlets that don't realize that fact are about to come crashing face first with a wall of hurt.


In effect, I would advise people to buy stock in "Behringer" [ ] or "Samson" [ ] or "AKG" [ ] or most any of the companies who make a product in any of the "B+H catalogs" [ ], because these folks are going to see demand for their products go through one hell of a jump.

And I advise people to buy stock in podcast producers, because these folks are also going to see demand for their podcast sevices go through one hell of a jump.

Its going to be mostly due to the "long tail" effect of the new media. Now you can pay a piddling amount to get yourself out there (the reminder ad concept) because you're only going to get charged when you've actually got something delivered (the delivered ad concept) , and it doesn't matter "when" it happens.

No more expensive "shots in the dark".

---- "So Happy So Hungry" by: "Jordan Yaruss"


I used to give my stats on my episodes, and as a guide it works for me as I go through linear time, but it isn't working for my audience since you people are riding on my "long tail" and may be catching the episode up to a year and a half or two years after I recorded the podcast and the actual number will have gone up, in some cases quite considerably, since I'd recorded the episode.

So we're not going to mention any actual number because that would be misleading to all of you listening (and to me recording this,) because of the "long tail".

But the "podcast delivered" (instead of the "broadcast CPM guess-timated",) number of ads, "is" something that is "utterly reliable".

And this time, I'm positioned properly to help the "paradigm shift" along.

---- "Oh Happy Day" by: "Stoat"


Great, because of the whip of the "long tail" I've now got to worry about posterity when I even "write" these shows, (instead of just letting it ignore me for years until some award or other get bestowed on me for seeing the obvious [Fat freakin' chance!])


mdmhvonpa said...

'Fire and Forget'.... that's what my previous employer thought of me ... but by fire he intended that he set me on a mission and it got finished. Not that he could dispose of me!

Charles-A. Rovira said...

When I was lucky, I'd be given a problem that had stumped everybody (including abandoned code with nasty comments written in by programmers :-) and I'd come up with the solution.

(I once did dynamic memory allocation in macro-level CICS COBOL to solve a particular problem involving files that had to be 'stood on their ear' to give the data in the proper order for some reports.)

When applied to weaponry, (and management I guess) it means something about self-guidance and self-reliance.

When applied to (in)human resources, the dreaded HR department, it means that's what they intend to do to you.