Wednesday, January 23, 2008

msb-0251 So Where's the Payback?

msb-0251 So Where's the Payback?



Feedback comes first, so...

You're safe, there isn't any.

But my downloads numbers are doing well. I "know" you're out there.

---- "I Sold My Soul To Pay the Rent" by: "The Jet Set"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

I'm not bothering asking for any reviews anymore. I got one and it was great. It told me that I was on the right track.

Four fifths of you are coming at these episodes as MP3 webcasts, and have nothing to do with iTunes. (Which means that most of you "aren't" getting the band pictures and other graphics along with the songs and you're missing out on all the hot linking capabilities of iTunes. [So be it... {That's why I'm putting all the URLs in the show notes along with the links. (You're working harder than you need to, [but that's your decision. ;-])}])


Disaboom has a report [ ] about some therapy which should take care of most of my objections about the immunosuppressant therapies out there (which is that I resent their heavy handed approach.)

Now if only they could do something about the delivery mechanism. (Inhalation makes far more sense than injection. [There are "no" 'site' reaction to any therapies. There "are" 'site' reaction to the injections.])

---- "Pay For This" by: "Maria Daines"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Pay The Price" by: "Scotty Meyer Band"


Mother said, amongst many other aphorisms, that honesty was the "easiest" policy.

I have always been honest with my audience, even when it would have made me look better or more popular than I am, because 'you're" worth it.

I'm not lying to you when I say that MSBPodcast is "not" going to be any sort of path to fame and fortune

It would be nice if MSBPodcast paid its way, but it doesn't. (Well not yet anyway.)

So I'm doing this podcast as a tax deduction. (Yeah... I know... Screw you too. [Hey ... I gotta feed my self, my wife and my cat, and keep us out of the snow and rain. {Transportation's also a good thing.}] If I ever manage to attract some advertisers, I'll consider the mission of this podcast complete success and be ready, willing and, most all, be "able" to hand the reins over to whoever wants them.)

But the "concepts" behind this podcast, the idea behind it, the internet reach of it, the non-scary, populist message behind it are all widely applicable.

That's why I'm branching out to other diseases, other podcasts.

However, I don't have any "bona fides" with other diseases.

Apart from having survived episodes of MS, I'm remarkably, perhaps enviably, healthy.

But if you're afflicted with another chronic condition, from "abdominal problems" to issues with abnormal development of "Zygotes", (after all, as living along the "Gatineau Hills" of "Qu├ębec" has taught me, lightning "does" strike the same spot a lot more than twice,) or if you know someone else who's condition is being utterly ignored by the media, I'd be interested in providing a voice for them.

---- "Can I Pay You With Sunshine?" by: "Andy Swan"


As someone once said: "Payback's a bitch; a stone cold bitch!"

So what kind of payback am I expecting for seeing the obvious?

Just my fair share... (I don't need this year's model car or boat or house, or wife. Some folks seem to need "one or more or all" of these things in an attempt to reach for some feeling of accomplishment.)

I just want to produce some podcasts and keep myself fed, clothed and housed.

Meanwhile, "Big Media" is screwing itself into the ground.

Between the RIAA's customers, (who are cutting the legs out from under it by the way and trying to distance themselves from the "suits" and all those ugly, unpopular law suits,) and the TV and movie studios, (who are screwed by the MPAA and with writers strike,) the cupidity of the media establishment is being compounded by their stupidity in trying to enforce a production model which still depends on an economy of scarcity.

They are royally, well I'm trying to find a sufficiently epic scatological expression to express the reality of their lack of reaction to changing media scape, but I'm friggin' failing.

They are screwed, blued and tattooed.

They are as dead as a "Monty Python" Norwegian Blue. [ ].

We're witnessing the final twitches of the media giants.

Will I mourn?

Not friggin' likely.

But it not because of some misguided thrill at tweaking their noses or fear of getting some necrophiliac "frissons".

Its because of what they didn't realize was "impossible" under their regime, of their belief of the inevitability of the broadcast medium; of their arrogant, hubristic belief in the eternity of their approach, (which has barely made it past a century old), which left me and people like me discarded, spat out by the way side like some piece of over-chewed gum.

Well guess what?

I'm something new.

Something which would never fit in you demographic bull-shit approach.

Something with its own business model.

Something which offers an end-to-end "connection" where you never even saw a "relationship".

Something which can charge a real premium for that supplier-customer connection to build a relationship on, where all you can offer is CPM guess-timates based on a metric of audience share.

I "deliver" on the promise of CRM.

I "am" the future.

---- "Gimme Your Paycheck" by: "mydols"


Yeah, I'm a podcast producer.

I have used having MS, (I'm stuck with it, so why "not" use it,) to hone my skills at something other than what I used to do, and while making my message true and honest.

I like to think that with a few hundred shows and a few of podcasts under my belt, (having kept my original audience pretty much intact while growing the number of new podcast recipients,) I'm a pretty good podcaster.

So, do you need a voice?

Do you know somebody else who needs a voice?

I'm "not" going to speak for you.

But I am going to give you the benefits of the tools and techniques I've learned.

Drop me an email and I'll teach you how you can do it yourselves: charles at

---- "Pay Attention" by: "Maeson"



Miss Chris said...

Cute vid. I got a good chuckle out of it. Those Brit's and their sense of humor...

Charles-A. Rovira said...

Its the classic "Dead Parrot Skit".

The have done a few versions but they're all good.

Did you catch the "I'm sorry. I've got a cold..." at the beginning of the skit.

That's a reference so obscure that even I can't find it.

Another skit I still love is "Obediah":

"Who'd thought thirty year ago that we'd be sitin' aroun' drinkin' "Chateau le Chassoulet".

Back in them days, we were glad for the price of a cuppa tea.

A cup of cold tea.

Without milk.

Or sugar.

Or tea."