Wednesday, January 30, 2008

msb-0254 Still here? Yep!

msb-0254 Still Here? Yep!


Feedback comes first, so...

Its quiet... Almost too quiet... [whistling wind]

Oh, I did get something from "" [ ]

They currently have 3,000 MSers who belong to their community.

Seems that they're trying to reach for 7,000 MSers in their community.

Do you belong to PatientsLikeMe?

If you don't, maybe you should. [ ](Tell them you heard about it here. )

Unlike me, they are more serious and don't just feature tunes wrapped around some talk (or should that be talk wrapped around some tunes? :-)


Today's music come from my distant and some might say misspent youth.

To those squares I say: "Like stay kool man. Stay kool, daddy-o..." (Nahh, wrong decade. That dialog belongs to the days of "Lord Buckley" [ ] his "Hip Semantics" and "Swinging Verbiage" [What "did" we used to say 'round that time that didn't involve sex, drugs and rock and roll? Uh... Nothing! Rock on... :-])

---- "Jefferson Airplane - Somebody To Love" by: "Monterey International Pop Festival"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

---- "Otis Redding - Shake" by: "Monterey International Pop Festival"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "Buffalo Springfield - For What Its Worth" by: "Monterey International Pop Festival"


So who would advertise on this show anyway?

I mean, its a nothing 'cast, with almost no audience, about a nothing disease.

It only hits one in twelve hundred.

That makes it too friggin' rare, right?


That's the kind of thinking that gets people down in the dumps.

That's "not" the kind of thinking our parents and grandparents engaged in when the great depression and both world wars happened to them.

---- "The Who - My Generation" by: "Monterey International Pop Festival"


Well, lets see... Who "would" pay to advertise on this podcast? Hmm?

First and foremost are the drug companies who are supposed to help keep you from needing any of the other stuff were going to list. (I would feel better about giving them some 'cast time and some server space if I didn't feel [Hell, if I didn't "know" from painful personal experience,] that it was "necessary". [But, shit happens...])

There's about eighty (80) drugs made specifically for MS or that have applications for MS. And there are more coming all the time. (I could have used some myself; if only I had "known" about them.)

Next come all of the things that "don't" come across the counter at the pharmacy. That means all of the other equipment and paraphernalia. Stuff like: vehicle modification services, wheelchairs, walkers, canes, special shoes, clothing, cooling packs. (Basically anything that can be shipped to your door, or stuff that doesn't require you to leave your house.)

Then come all of the things you have to go for yourself: Stuff like specialized medical clinics, rehab clinics, doctors, nurses and medical assistants, personal assistants, salons equipped for specialized clientèle. Everywhere where they have equipment that either too specialized or too expensive to be found in the home, (any home.)

Then comes everybody else, from para-transpo to cabbies, to hair-dressers to handymen to sex-aid workers in Nevada, to priests for last rites or weddings. (Weddings are a lot more fun. [And there's usually food and booze involved. {Strippers... Not so much... :-}])

For this last category, I still recommend using the phone book, (even if you have to keep an old one handy or steal-slash-borrow one from your neighbor's.)

---- "The Mamas and The Papas - California Dreamin" by: "Monterey International Pop Festival"


You can't sell anything if nobody knows you exist.

But even if and when they know you exist, they have to be in the market.

And if someone isn't in the market, then we have to fall back to shouting and hoping somebody, (anybody) is listening and in the right frame of mind. (Or that we can craft an ad so funny that it can run for years, but not so funny that people forget the name of the product. [Remember all those Volkswagen Beetle ads in the sixties? {Now the only place left where you can buy the original beetle is in Brazil and Mexico.}])

What you want to do is to build a relationship with your customer. (And the absence of the plural is not an omission. "Every" customer is unique and ever customer is important. [If you don't think so, you're probably employable {and given the tanking economy, you're probably unemployed.}])

I have just realized that its going to be time for an entertaining little history lesson on the "Wonderful World of ... Work...".work".urk".rk"

And now I'd like to switch from this "
blast from my past" with somebody else I found on the PMN (the Podsafe Music Network).

---- "Seans Song" by: "National Product"

I've started "The Brain That Changes Itself" by "Norman Doidge, MD" (ISBN 978-0-140311310-2).

More coming later.



mdmhvonpa said...

How's that go: Build a better mousetrap the the world will beat a path to your door? No doubt, to sue you for the rights for your invention.

Charles-A. Rovira said...

Nah. A "Cease & Desist" letter is usually the way it goes. :-)

If that doesn't work, they usually one of two things:

1) if they're lawyered up the wazoo and you're a customer of theirs, they'll sue you into insolvency

2) send a couple of guy's with neither names or necks over to show you how good they can handle a baseball club (the piece of pine, not the house.)