Wednesday, January 09, 2008

msb-0245 The Future

msb-0245 The Future


Feedback comes first, so...

You're safe. There isn't any.

No wait...

This just in... (As an "homage" to "Walter Matthau", [ ] I'd yell "Stop the presses!" but it wouldn't seem right. This isn't "The Front Page", [ ] after all.)

I'm starting a collaborative project, getting a friend and condo board co-conspirator, who just happens to be a chef, to podcast.

It would get her some exposure, like a multi-episode cooking podshow, with its long tail, that could bring her business for years.

I'd get some production credits, any equipment I'd buy would be my own, I'd get some experience in video production with something manageable (its at least indoors,) and I'd get some "great" food out of it (she "is" a chef, [her cat is even called "Julia Child Kitty"]) and she'd promote her own web site, she'd get the usual retinue of sponsors that we see on the cooking shows on PBS and get some help promoting her own cooking school, or school of cooking.

Yah! This is a possibility...

Her web site is called "" [ ]

Its about to get a "free" audio and a "paid" video podcast of her preparing the "Recipe of the Month" [ ].

It will be as long as it takes to get the concepts across.

---- "Future Shock" by: "The Hypertonics"

Feed Forward comes next, so...

This is "your" segment.

Say "your" piece on this segment.

Share with other MSers whatever "you" want to share.

Drop me an email: "charles at"

And I would apreciate if someone could write a review of this podcast on iTunes [ ] You can just select the link and, eventually, scroll down the iTunes page to "Customer Reviews"

---- "This Future" by: "emma cornwell"

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: "charles (at)"

---- "The Futures Way" by: "The Rhodes"


The future is an odd concept.

One of my favorite authors, "William Gibson", once said:
"... the future is already here. It's just not very evenly distributed."
And as I've often said, "nostalgia isn't what it used to be, and neither is the future."

The Futuramas [ ] of the world are all based on what is known, and they extrapolate from there.

But the future is in fact made up of the solutions to problems we didn't have a clue about solving back then, or even know we had.

---- "Building Our Own Future" by: "Howard Jones"


The future as a concept has as many inspirations as there are people to imagine it.

Some people are always "raining on your parade" and trying to get you to not even try.

"Why bother? There are a hundred ways to fail at what ever you try."

Well, it can be frustrating, vexing, irritating, but there are ways to use the negative energy these people generate (like "Al Capp's Joe Btfsplk: [ ] who's always under a dark cloud.")

You don't give into it; you use the objections they raise to spur you on; knocking those barriers down one by one until you come up with something that is at least well thought out and well reasoned to stand a chance when the "rubber meets the road" and you go from inspiration to, uh, perspiration.

---- "Future World" by: "Gary Hunter"


The future is fundamentally and deeply unknowable.

But that just means that its full of opportunities.

And the book "The Body Has a Mind of Its Own" by "Sandra and Matthew Blakeslee" (ISBN:978-1-4000-6469-4) is taking an ashtonishing amount of my time because its that informative. This book is amazing. I'm going to be meditating on "mental maps and body maps" at Tai Chi for a while.

---- "I Have Seen The Future" by: "Id Guinness"



mdmhvonpa said...

It's much more fun when you get paid to try something over and over again ... failing. Then you get a bonus for that one success!

Charles-A. Rovira said...

Shesh... That's tough. You have to be paid to fail. (Good luck with that...)

I have usually been paid to find a way to succeed where others failed (demonstrably failed and gave up.)

I have had to look for my failures in things other than what I was working at (I usually found where my boss was screwing up [that's guaranteed to require an updated resume. {sigh...}])

The best jobs I ever had were when and where I was self employed.

(Then I could have screaming matches and get abusive with the boss and the room just stayed quiet. :-)

Well, that's all over.

I'm through with IS/MIS/IT/Informatics.

It was good, until it wasn't, so now I'm moving on...


Now I'm going to be doing a cooking podcast with a real chef and that will attract a mass media audience (unlike the MSBPodcast, [though I'll keep with it ... because I don't have any @#$^g choice.])

But the advertising concept of a delivered ad (as opposed to a nebulous CPM.) is a good one.