Tuesday, May 08, 2007

msb-0147 To-morrow, and to-morrow, and to-morrow,

msb-0147 To-morrow, and to-morrow and to-morrow,

"To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life's but a walking shadow; a poor player,
That struts and frets his hour upon the stage,
And then is heard no more: it is a tale
Told by an idiot, full of sound and fury,
Signifying nothing."

--Shakespeare, from Macbeth (V, v, 19)

intro

----"Tomorrows Memories " by: "Marius Kahan" http://www.jacana.org.uk/djc/djc007.htm

Feedback comes first, so...

There is none.

---- "Lonely for Tomorrow " by: "Dust" http://www.dust.smokingruins.com/

Feed Forward comes next, so...

[... again with the cricket chrips ...]

C'mon folks.

You must have something to say to the other MSers.

So write me: charles (at) MSBPodcast.com, or better yet say your piece on the widget on the left hand side of the page at MSBPodcast.com

---- "Tomorrow " by: "Mike Andersen Band" http://www.black-and-tan.com/

Feed Me comes third, so...

Do you have a therapy, product, good or service that is of interest to MSers?

Consider advertising on this podcast.

Reminders on this segment only cost $0.03 per reminder per download of an episode. (A $30CPM targeted at MSers.)

It can/should lead to a full ad, in text, audio or video, which costs $3.00 per download.

That sounds expensive until you do the math and realize that if nobody downloads it it costs you nothing, unlike print, where you often can't even get an ad in to the specialized journals, or radio or TV where you'd just be wasting your money with the 0.0833% MSers rate of return. (That's about six times "below" the level of "statistical noise".)

But MSBPodcast is 100% in your market, and you only pay per download of your material.

No play, no pay.

Reach the MSers who would buy your therapy, product, good or service, with-out having to waste your advertising money on anyone who is "not" interested...

Send me an email at: charles (at) MSBPodcast.com

---- "Tomorrow Night " by: "Johnny Nicholas" http://topcatrecords.com/

Main Topic: Tomorrow, and tomorrow and tomorrow,

We MSers have to be a patient lot; forever waiting on people, things, and our own bodies, to catch up to the speed of our thoughts.

I have never been patient, but I am dogged; like a terrier digging through a pile of hay after a rat.

Once on the trail, I don't give up until I can back up with the prize in my teeth.

This blog and podcast will be a success because I'm not giving up on either them or on us.

We "will" make a difference.

We "will" be able to entertain ourselves with some podsafe music, get information about our disease, and be able to find information, via ads from the drug companies, health care providers and makers of goods and services, delivered when "we" want them.

No more hunkering down in scared silence, wishing that MS would just disappear from our lives as suddenly as it appeared in a dreadful diagnosis that named the disease but explained "nothing".

---- "Tomorrow" by: "Gum" http://www.choosegum.com/

Main Topic, part deux:

It doesn't take a genius to see that ignorance is the real enemy; it just takes somebody who's been through the mill like me, and has a little money, a little equipment, a little know-how and is tired of denying what happened to me (and to three hundred thousand other people in North America [and to five million other people world-wide.])

We have been hit by a bus with the license plates "M.S."

Now we need help getting on with our lives, as surely as if some suicidal fool had blown himself up next to our humvee.

We are "all" victims of random acts which have done violence to our bodies, to our lives.

The internet, born out of a military conflict, the cold war, is giving us all a way to communicate with each other; through emails, web-sites, blogs and podcasts.

We just have to be willing to learn how to use it.

This new media is placing the tools in our hands.

No longer do we have to cower in ignorance and be ignored by the broadcast media.

Their imperative is squeezing as much money from advertisers (we, the audience, don't "matter," they'd play reruns forever) for access to the scarce and geographically limited commodity known as bandwidth.

Podcasting breaks all of the old rules of media.

None of the metrics apply except reaching a self selecting market.

All of the expense, the money and effort wasted shouting in the wilderness, becomes unnecessary.

Advertisers, people who make things for us MSers, can now get the word out about their therapies, products, good and services without wasting a cent.

I feel like a butterfly flapping its wings and causing a hurricane.


---- "Mandelbrot Set " by: "Jonathan Coulton" http://www.jonathancoulton.com/

By the way, the Butterfly referred to in the song (and by me,) is something called the Lorenz Attractor [http://mathworld.wolfram.com/LorenzAttractor.html]
Outro

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